Christine Muldoon, SVP, Marketing and Strategy, WebMD Health ServicesChristine Muldoon, SVP, Marketing and Strategy
Workplace stress and burnout was on the rise, even before the pandemic hit. Recent reports show that over 40 percent of U.S. and Canadian workers are stressed, owing both to personal and work factors. Amid this backdrop, it’s becoming glaringly obvious that companies must commit to supporting their employees’ emotional health—without leaning on a simple one-size-fits-all approach.

WebMD Health Services has been designing well-being programs for over twenty years, empowering employers with the tools needed to help employees deal with stress, manage change, and overcome setbacks in their work and personal lives.

Their well-being program is rooted in their five dimensions of well-being— physical, social, emotional, financial, and clinical. These dimensions are mutually interdependent, recognizing you can’t achieve overall well-being without having balance in each of the dimensions.

“The mind-body connection is undeniable. When we’re feeling healthy, we’re more resilient and less stressed— which is why we provide a personalized program design to meet people where they need it most,” says Christine Muldoon, SVP, Marketing and Strategy for WebMD Health Services.

The WebMD ONE platform is built on the principle that well-being is personal, subjective and dynamic. The solutions it offers tackle stress and emotional health through mindfulness and self-care, resilience training, educational mental health podcasts, daily habit goal setting, group coaching, communities, one-on-one stress health coaching and more.

WebMD Health Services believes that an organization’s well-being strategy should be an extension of its culture. Through their extensive research around best practices, there are four foundational elements they recommend that pave the way for positive results: rewards, personalization, communications, and culture.

Rewards are an effective extrinsic motivator for employees, motivating them to take the first step toward practicing well-being. A personalized program design focuses on personalizing the experience to the participant based on their health risks, goals and readiness to change.

A robust, multi-channel approach to communication facilitates both intrinsic and extrinsic messages to inspire meaningful year-round engagement. Finally, one of the most important elements is culture. Wellness champions are the human connections that foster a sense of community and are a steady source of motivation for employees.

Each of these factors plays a crucial role in creating well-being programs that help individuals have a tailored health and wellness experience. Together, they facilitate an environment that encourages meaningful interactions, leading to long-term behavior change, increased program participation, and better overall well-being and happiness.

The mind-body connection is undeniable - when we’re feeling healthy, we’re more resilient and less stressed which is why we provide a personalized program design to meet people where they need it most

Lots of talk about stress reduction is meaningless unless leaders make a point to role-model stress-busting behaviors. WebMD Health Services solutions also support managers in making well-being an integral part of the workplace too.

What does that all look like in practice? a global company needed a way to help their employees deal with change and stress after an acquisition. Beginning with a health risk assessment, WebMD Health Services identified the employees at a higher risk of stress and recommended core solutions offered through their curated well-being program. Seven months after launch, through various communication and outreach efforts, the client observed around 18,000 employees enrolled in the stress management program.

WebMD Health Service goes beyond prescribing solutions to a surface-level problem—they transform an organization from the ground up through comprehensive, tailor-made well-being programs. They are not just a wellness solutions provider but a comprehensive well-being partner.