Dave Osborne, CEO, Virgin PulseDave Osborne, CEO
Employee wellness programs are morally questionable and misguided. Organisations usually turn to them to minimise health costs, but they’re often incompetent, poorly crafted, and inequitable. Apparently, these programs seem like win-wins, but formulating a workplace health and wellness program means defining health and wellness. When organisations do that, they open the door to discriminatory health judgments. These decisions can also adversely affect employee engagement. An HR department’s time would be better spent improving their benefits package instead of implementing a one-size-fits-all program that fits no one. This is where companies like Virgin Pulse comes into play.

Virgin Pulse, founded in 2004 as part of Sir Richard Branson’s Virgin Group, designs the technology that cultivates good lifestyle habits for employees.

Providence-based Virgin Pulse helps organizations build employee health and wellbeing into the DNA of their corporate cultures. Being one of the world’s most recognised company, Virgin is known for rendering unparalleled consumer experiences. The team of experts also truly believes in insatiable curiosity, smart disruption, heartfelt service, and delightful experiences. Similarly, as a global wellbeing solution provider, Virgin Pulse aids 5 million members in 20 languages across 190 countries and overseas territories. With employee wellbeing experts located around the globe, the company support clients to build the ultimate employee experience. Partnering with Virgin Pulse, employers are engaging more employees, fetching better business results, and changing more lives for good every single day. On the flip side, organisations across the world are utilising Virgin Pulse’s industry-leading digital platform to engage their employees and enhance organisational performance.

Further, the company offers four distinct solutions to uplift the employee wellbeing of organisations irrespective of their employee strength. The solutions are Homebase for Health, Wellbeing Engagement, Condition Management, and Benefits Navigation. The solutions offered on the Homebase for Health vision and change the mental, physical, financial, social, community and emotional health of organisations and their people by empowering, motivating and engaging them to make small, achievable changes in their regular routine.

By knitting relevant and trusted nudges into the member’s daily, established routines, Virgin Pulse drives meaningful change and measurable health outcomes through sustained empowerment. Similarly, Wellbeing Engagement is a holistic wellbeing solution that harnesses the power of friendly, team-based competition to build healthy habits and drive collaboration across the organisation. When it comes to condition management, it engages and supports employees with health conditions in multidimensional, customised ways through tips, tools, and digital coaching journeys. Also, it is specifically built to drive health outcomes, improve health literacy, and minimise health-related costs. Additionally, Benefits Navigation consolidates health, wellness, and financial benefits solutions into one engaging, personal experience to minimise costs, and render peace of mind in the individual health journey. Parallelly, the intuitive and intelligent recommendation engine strengthens the benefit awareness and utilisation with personalised communications that reach the right employee at the right time.

As a global wellbeing solution provider, Virgin Pulse aids 5 million members in 20 languages across 190 countries and overseas territories


It is also important to note that, the Virgin Pulse Global Challenge has contributed to transforming the cultures of the world’s leading organisations and ameliorated the health and performance of millions of employees worldwide. Building on the success of that programme and the evolving needs of the clients has compelled Virgin Pulse to reimagine the Global Challenge, taking everything members to love and building it into an even more holistic and personalised wellbeing experience. Considering this, Virgin Pulse proudly introduces VP GO, an out of the box global wellbeing solution that harnesses the power of friendly, team-based competition to build healthy habits and drive collaboration across the organisation. The mobile-first platform also combines daily wellbeing content, gamification, and personalisation to deliver health and wellbeing through a compelling employee experience.

At this juncture, Virgin Pulse’s value proposition can be best explained with a client success story. Sompo Insurance Singapore, a member of Sompo Holdings is an insurance and risk solution provider, offering companies and individuals with affordable insurance in Singapore for over 30 years. The commitment of Sompo also extends to supports the performance of their most valued asset, in short, the employees. Sompo collaborated with Virgin Pulse and utilised the Global Challenge program to motivate and provide employees with the tools to make healthy changes for themselves. This collaboration largely benefitted Sompo as the program was making health ‘fun’ instead of feeling like a request from senior management.
This is one of the many instances where Virgin Pulse has proven its excellence in driving fulfilling results for its clients. For the years ahead, the company is going to deliver new projects and help employers to offer better wellbeing solutions.