Dr. Kristen Liesch, Co-Founder and Co-CEO; Anna Dewar Gully, Co-Founder and Co-CEOTidal Equality, the world’s leading equitable innovation firm, emerges as the answer to the ‘how?’ of this dilemma. The ‘Equity Sequence®,’ its system of five questions, empowers organizations to spot bias and inequality and drive equitable innovation at scale. It equips employees at all levels with a systematic way to better understand and respond to the diverse needs of their stakeholders in order to produce better and more equitable outcomes.
“We drive measurable change and foster an inclusive future for organizations,” says Anna Dewar Gully, co-founder and co-CEO of Tidal Equality.
Through its approach, Tidal Equality equips businesses to achieve new levels of success while creating a positive impact on society. Its transformative Equity Sequence® decision-making framework empowers organizations to identify and make good on opportunities to innovate their products and services to better serve their diverse stakeholders.
When Tidal Equality signs a client on, it initiates the process by establishing connections with impact-oriented DEI leaders recognizing their pivotal role in driving positive change. It gains deep understanding of the leaders’ vision and the specific obstacles they face.
Most DEI leaders encounter common challenges of establishing sustainable buy-ins from leadership, influencing equitable decisions across organizations on a large-scale, and uniting diverse stakeholders with varying needs. Equity Sequence® is designed to address these three concerns.
The Tidal Equality team tailors and expands the Equity Sequence® to meet the client’s needs, fostering long-term partnerships aimed at bringing systemic change. This approach involves building literacy and understanding among stakeholders, practicing the Equity Sequence® in everyday work, and applying it to initiatives that promote equitable innovation. These partnerships extend from one to three years or longer, until the practice becomes an integral part of the organization’s culture.
Tidal Equality’s commitment to driving measurable change extends beyond individual organizations. Besides equipping impact-oriented DEI leaders with the tools and knowledge to drive equitable innovation in their organizations, people from around the globe learn Equity Sequence® on Tidal Equality’s public learning and community platform, where they learn how to shape a more inclusive and just society for all.
A success story that stands out from the many that the Equity Sequence® has achieved over the years is of an esteemed “challenger” organization in the UK telecom market. Virgin Media O2 was seeking to outperform its peers and become the most attractive organization for top talents to join. Catering to the employees of a diverse economic background struck them as a hurdle in the process.
When the team crossed paths with Tidal Equity, they embarked on a transformative journey with a core group of 70 individuals, which later expanded to include thousands of employees across the organization.
We drive measurable change and foster an inclusive future for organizations
Tidal Equality is more than a vendor; it partners with clients to overcome obstacles and pave the way for them to achieve their full potential. Equipping clients to achieve equitable outcomes, it enables organizations to “walk the talk” of their diversity, equity, and inclusion commitments, and achieve measurable impact as a result.
Dedicated to driving meaningful change and fostering positive transformations, Tidal Equality stands at the forefront of equitable innovation, leading the way to create a more equitable future.
