Greg Barnes, Chairman and CEO, Success Dynamics AllianceGreg Barnes, Chairman and CEO
While recruiting high-calibre personnel is a must for every dynamic, forward-thinking company, there is also an inherent need to understand the behaviour of each applicant. At this juncture, psychometric evaluations offer firms the insight they need to maximize the return on investment for each employee. As a bad hire can be expensive, Success Dynamics Alliance (SDA) is dedicated to providing various psychometric tools and solutions designed to ensure that businesses achieve greater benefit and productivity from their employees.

SDA an international consultancy company has over 40 years of experience in HR evaluation and specializes in designing and providing psychometric tools and other recruitment tests. Its portfolio of products is based on an intrinsic understanding that each employee is motivated differently. Once the company’s team of analysts identifies what motivates a particular employee, the task of managing the individual becomes easier and profitable. SDA’s psychometric services can improve the efficiency of an organization’s recruitment processes, from identifying the ideal candidates for any given role to effectively marketing the job to that applicant.

SDA—an international consultancy company— has over 40 years of experience in HR evaluation and specializes in designing and providing psychometric tools and other recruitment tests

The company’s offerings include the psychometric toolbox, consulting, and training, all of which help clients better understand people and improve their interactions. The psychometric toolbox available to clients on an annual subscription basis is at the centre of SDA’s services. The subscription includes an option to train each client’s HR professionals as Level 1 psychometric analysts such that the various elements of the toolbox may be administered in-house. SDA also comprises a team of dedicated senior analysts who provide 24/7 support to deliver the best recruitment experience.

“Unlike other psychometric providers, we have fully trained analysts who can quickly identify the cause of any dysfunction within a team and ensure that people work synergistically well together,” adds Greg Barnes, Chairman and CEO of SDA.The company provides clients with valuable psychometric insight through its consultancy services which include benchmarking studies, team dynamics analysis, conflict resolution and arbitration, and coaching. All individuals are ensured a tailored service unique to their objectives, on personal and professional terms, as each employee is different.

Once an employee has been recruited, regular psychometric tests can track the development, identify training needs, and clarify what problems could potentially hinder the individual’s growth. With over 200 years of combined business experience on a management level, SDA provides extensive training and development services to help individuals portray their best selves. The company offers courses on assertiveness, emotional intelligence, management in transition (MIT), and sales training. SDA’s trainers can customize the courses unique to each employee and offer solutions based on perceived problems concerning staff motivation and retention. Additionally, the expert consulting firm hosts self-improvement workshops an effective way for ambitious individuals to develop themselves.

  • Unlike other psychometric providers, we have fully trained analysts who can quickly identify the cause of dysfunction within a team and ensure that people can work synergistically well together


A case study that best showcases the competencies of SDA’s services is its interaction with an oil refinery company. A scarcity of tanker drivers, especially during the winter season, was a problem for the client. Moreover, frequent road accidents and increasing insurance premiums were growing concerns. Once approached, the psychometric consulting company conducted benchmarking exercises for each tanker driver. It identifies reckless people who suffer from road rage by assessing their personality and behavioural traits. Therefore, through the use of psychometric tools and tests, SDA was able to help assemble a team of ideal drivers. The client soon witnessed a significant decrease in insurance premiums and managed a more competent fleet.

With such successes backing the company’s psychometric evaluation and consulting services, SDA expects to help companies increase their recruitment capabilities alongside empathy and emotional intelligence. Such a holistic approach is bound to improve how an organization is perceived in the market as a place to work and grow.