Jason Finucan, Founder, StigmaZeroJason Finucan, Founder
Businesses that prioritize their employees’ mental health benefit from an improved culture and higher productivity. Destigmatization of mental illness helps to create a psychologically safe work environment where all team members are supported and accepted.

StigmaZero—a mental health consultancy and training firm, takes center stage, prioritizing workplace mental wellness and offering innovative mental health training programs.

“Our mission is to create psychologically safe workplaces that are free of the stigma related to mental illness,” says Jason Finucan, founder.

A study conducted by StigmaZero and published in a scientifically researched whitepaper states that there has been a 15 to 20 percent increase in the global rate of anxiety and depression in the last decade, and employers face significant losses in productivity due to presenteeism–when individuals attempt to work through mental health challenges and illnesses, rather than seek treatment.

Often in the workplace, individuals with poor mental health face stigma, whereas those with physical ailments are treated empathetically. Being a resilient advocate who faced his own battle with both physical and mental illness, Finucan is no stranger to this.

While his heart defect at the age of 12 garnered empathy, due to societal stigma the experience was vastly different as he faced bipolar disorder as a professional at age 26, making it difficult to seek help.

Leveraging Finucan’s inspirational personal experience, StigmaZero offers comprehensive training programs that empower employers to better respond to mental health challenges and illness in the workplace. Its approach involves the multifaceted StigmaZero system, a guided experience that helps transform client’s workplaces into a place their team members want to be.


StigmaZero works with leaders to help establish a vision for the workplace, and with HR to develop company-wide policies and procedures prioritizing mental health. Surveys are conducted to understand the current knowledge of mental health and the level of stigma in the workforce. A detailed assessment is then released to the client, followed by an inspirational keynote that will initiate the online training.

These interactive training programs are customizable and can be tailored to specific needs. Client’s teams can access StigmaZero’s online content at any time, allowing employees to complete the program at their own pace. For those with their own learning management systems, all content is available in SCORM formats.

After completion, individual certifications are provided. Monthly enrollment and completion reports are also delivered to the client during training. Finally, a success and accountability report is provided for employers to analyze the program’s impact, followed by workplace certification. In addition, StigmaZero also offers consulting services, change management plans and awareness campaigns.

Our mission is to create psychologically safe workplaces that are free of the stigma related to mental illness.


A crucial benefit is the increased success rate in retaining talent and attracting younger hires who place a premium on mental health. Through these solutions, StigmaZero also ensures that all clients, regardless of industry or size, see increased utilization of their employee assistance programs.

As an example, Crawford & Company (Canada) Inc. partnered with StigmaZero to improve their employees’ mental health and wellbeing. StigmaZero’s services equipped Crawford employees, managers, HR personnel and leaders with key knowledge and strategies, resulting in heightened employee engagement and a proactive response to workplace mental health challenges. Ultimately, this brought about a positive shift in their culture.

Having benefited from the program’s outcomes, a Crawford employee said, “StigmaZero’s programs are incredible! As someone who has struggled with their mental health for years, I am thrilled that Crawford has invested in such an important topic to better their staff.”

Through innovative programs and unwavering commitment to eradicating stigma in the workplace, StigmaZero is transforming cultures and empowering clients to improve the mental wellbeing of their teams.

Website: https://stigmazero.com/