Guy Mason, Co-Founder and CCO, Simitri GroupGuy Mason, Co-Founder and CCO
Practical experience always trumps passive education.

If you also believe that practical experience leads to better outcomes, why should leadership development be confined to theoretical education when hands-on knowledge consistently proves its worth?

Finding the answer to this critical question sets Simitri Group apart in leadership training.

Recognizing that textbook knowledge is insufficient for grooming exemplary leaders, the company champions a hands on, experiential approach to leadership development.

Instead of simply recruiting a small group of specialized trainers, Simitri leverages the deep corporate wisdom of its global team of 150 facilitators. Each individual brings a diverse skill set to the table, having led multifaceted teams, negotiated significant contracts, and enriched training modules with their own professional stories.

This unique approach has led Simitri to view leadership training with fresh eyes.

“Our leadership training goes beyond just instructions; it aims to catalyze a transformation in behavior through meaningful and insightful dialog,” says Guy Mason, co-founder and CCO.

“This idea was realized right from the start, 20 years ago, when SARS hit Asia, and while riding out that storm, we asked ourselves, what do we truly aim to achieve as a company? While many training sessions can be engaging, they seldom result in tangible behavioral modifications. This realization drove us to bring about meaningful behavioral evolution in leadership training.”

Simitri’s methodology is effective for leaders at every echelon, whether they are taking their first steps into leadership or are seasoned managers. The facilitators, enriched by diverse corporate experiences, establish a genuine rapport with participants, enabling them to embark on an empathetic professional journey.

Instilling confidence in first-time managers especially, the facilitators encourage them to show vulnerability as a mark of strength, not a weakness. It will likely make the team thrive if its leaders express vulnerability, seek assistance, and urge team members to contribute to decision-making.

That said, one of Simitri’s hallmarks lies in its rigorous feedback mechanism. The firm has earned a reputation for delivering sharp, insightful feedback, pivotal in navigating the triad of awareness, acceptance, and change that underpins behavioral transformation.

A robust feedback process paves the way for constructive coaching while exploring fresh ideas, and fostering a disposition for doing things differently, which catalyzes positive change.

Over the past two decades, leadership coaching has gone through a significant transformation. In its early days, coaching was often stigmatized, with leaders seeking guidance often being perceived as lacking talent. As the imperative of honing leadership skills became apparent, the perception surrounding coaching also evolved. Today, Simitri’s core objective lies in assisting clientele to discern the difference between merely training managers fixated on efficiently executing daily tasks versus cultivating leaders who can envision and drive broader organizational objectives.

Simitri’s definition of leadership is simple: Nurture great leaders who empower their teams as they inspire others to operate at their greatest potential, boosting the operational and cultural standing of the entire company.

Our leadership training goes beyond just instructions; it aims to catalyze a transformation in behavior through meaningful and insightful dialog

That’s why it is also essential for Simitri’s program facilitators to really understand a client’s present situation and anticipated outcomes right from the first contact. There may be instances where individuals harbor a slightly divergent view of what they seek from the program. Simitri ensures that the desired business outcomes are realized from both the client’s and their leader’s vantage points.

Simitri has a notable track record of delivering successful leadership programs in Asia. In one collaboration, the partnership has matured through multiple program iterations. During the COVID-19 impasse, Simitri’s engagements expanded beyond Asia to include European participants, a testament to the growing recognition of the program’s caliber. The organization has now exploring further training opportunities for 2024, further reinforcing that effective leadership is not limited by geographical bounds.

Simitri’s exceptional flexibility and proactive approach toward achieving such outcomes is why clients favor them. For instance, identifying the burgeoning necessity for virtual leadership development programs in early 2020, Simitri swiftly architected workshops that addressed the nuances of leading virtual teams.

Changing times have also led the company to transition from 90 percent classroom training to 90 percent virtual delivery, defying the notion that virtual training is ineffective. While some critics advocated short sessions, Simitri has demonstrated that even a five-day leadership program could be effective, if delivered in the right way.

This exemplifies the essence of adaptability, innovation, and foresight that elevates Simitri Group as the leader of leadership development and training solutions.