Sero Benefit Consulting
Game-Changing Corporate Health Administration

Healthcare, a necessity highlighted during the pandemic, is projected to reach a GDP of 20 percent by 2028. For employers, this translates to the need to mitigate rising costs while implementing an optimum benefits program for their workforce. An added challenge is intermediaries that do not allow organizations to experience the gamut of available benefits and leverage the best of them.

“Historically, many brokers provide services based on volume and have compensation models in place that reward them to keep plans status quo. We break that wall down by building transparent contracts with our clients for the services provided,” says Tyler C. Perry, founder of Sero Benefit Consulting.

Sero directly engages with its clients to provide benefits and financial strategies beyond typical services. Whatever the provided solution, be it benefits solutions, HR technology, or administrative enrollment systems, they are ultimately offered a fixed rate without additional fees or commissions. This stands as a game-changer in the benefits sector, where costs rapidly fluctuate in response to client demands.

The name ‘Sero,’ a Latin verb that translates to ‘link up,’ defines the company’s goal of filling the missing links in a benefits program to provide a full-package experience for employees. As a consulting firm in the HR landscape, Sero promises dedicated assistance for every aspect of employee benefits, like administration, technology, compliance, and communication.

Benefits beyond Physical Wellbeing

Sero’s benefits program includes components that are relevant to current demand, such as maternity/paternity leave, behavioral health, pet insurance, caregiving, nutritional planning, and therapies. Packaged alongside are staple elements like medical, dental, vision, and disability.

Mental wellbeing is the need of the hour for the current, dynamic workforce. Sero employs mental health solutions from independent markets like direct primary care programs and other direct providers of wellness solutions. This allows employees to consult with a therapist if required daily, at a flat monthly fee, as opposed to paying $50 to $200 for a single session. As an added advantage, Sero grants clients access to technology and applications that improve the employees’ experience.

Understanding the level of assistance clients need and their employee wellbeing requirements is crucial for providing high-quality healthcare. For this, Sero conducts an evaluation through its team and audit process to analyze and determine a suitable solution for each. The client’s employees receive assistance through individualized one-on-one open enrollment meetings with benefit counselors and ongoing dedicated support throughout the year. Sero also assigns a team of benefit professionals, a single point of contact, compliance specialists, and underwriting support, to achieve top-quality benefits services and support to clients.

Its robust workforce comprises a leadership team with almost 30 years of combined brokerage-specific experience that gives them an understanding of the industry’s operations and the inefficiencies that lie ahead.

Slow and Steady Strategy Bursts

Sero’s team first gains a thorough understanding of the client’s priorities and goals to establish a definitive timeline with clear expectations for change management. It then implements a curated and tailored benefits strategy with upgrade increments of 12, 24, and 36 months. Additionally, the change process begins well ahead of renewal period so that clients have time to make educated business decisions. This makes a world of difference for businesses with massive workforces, as rapidly making major changes can heavily disrupt the workflow. Sero’s approach allows clients to make essential changes gradually rather than abruptly pulling the carpet from beneath.

Testifying to the success of this approach is one of Sero’s projects with a Southwest-based client, with a workforce of almost 1000 employees across multiple states. Sero implemented a benefits strategy over a timeline of 12 months to ensure that the design was employee-centric, high-quality, and included a low-cost care coordination program. The timeline gave clients a window of opportunity to make decisions about what service providers to employ, and when to employ them. Sero additionally built a communication campaign to better educate employees regarding benefits available to them. Sero’s approach built confidence for the client, who watched all pieces of the puzzle come together with minimal disruption.

“Benefit programs are great to have, but the key is utilization. We saw utilization improve dramatically, by 50 to 60 percent, through effective communication with both the employers and employees, which we emphasize,” says Shawn Poulin, partner and COO of Sero Benefits Consulting.
Sero’s custom-branded communication campaigns make a noticeable difference for clients, especially in educating employees on the decisions they make for themselves and their families. It believes in the importance of educating its clients on the extensive benefit options available in the current market.

In this ever-changing benefits space, Sero recognizes the need for research and development, particularly considering the administration, wellness, and health insurance verticals. Its extensive network keeps it on par with the current benefits market to provide its numerous clients with top-notch and cost-effective benefit services.