Sasha Herman
The Vince Lombardi of Executive Coaching

On the volleyball court, Sasha Herman learned that leadership is about passing the ball, not just taking the shot. But climbing the corporate ladder showed her the weight of leading alone. Burned out and seeking a better way, Sasha turned to an executive coach, embarking on a journey that reshaped her approach to living and leading. What began as a personal quest to rekindle her own energy and purpose evolved into a powerful method for delivering results by enabling others to do great work.

Sasha didn’t just tweak her leadership strategies—she redefined them. She shifted from focusing on outcomes to creating environments where people thrive. The results were undeniable: higher engagement scores, improved retention, and a team that outperformed expectations. This pivotal experience ignited her passion for executive coaching, where she now leverages her hard-won insights to inspire leaders to build workplaces where both people and businesses succeed.

“Leadership isn’t about having all the answers—it’s about creating opportunities for others to discover their own,” says Sasha Herman, founder of Sasha Herman Coaching and The Work Happy Company.

What sets Sasha apart is her unique ability to connect with leaders on a deeply personal level. Having navigated the pressures and complexities of high-stakes roles herself, she understands their challenges firsthand. This experience fosters trust and forms the foundation for meaningful change. Leaders and organizations alike value her integrative approach, which bridges organizational goals with personal ambitions to drive sustainable growth.

Sasha’s coaching isn’t a one-size-fits-all program— it’s a prism, refracting her expertise into tailored solutions that meet each client’s unique needs. Her signature six-month, one-on-one executive coaching engagements serve as a cornerstone of her work. These engagements include stakeholder meetings, deep-dive 360-degree feedback assessments, and personalized development plans—all designed to align personal growth with organizational success. She also facilitates team coaching sessions, helping executives resolve conflicts, enhance collaboration, and align on a shared vision.

Beyond individual coaching, Sasha delivers leadership training programs that address core challenges leaders face today—such as freeing up space and capacity, empowering others, and ensuring leaders focus on the best and highest use of their time, mind, and strengths. For organizations looking to embed coaching into their culture, she offers programs that teach leaders how to adopt a coaching mindset as a foundation for navigating conflict, improving collaboration, and delivering feedback that fosters excellence. The ripple effects of her work amplify impact across teams and departments.

Sasha specializes in tackling three key leadership challenges: transitioning to and scaling leadership for expanded roles, developing self-awareness to foster collaboration among capable yet struggling teams, and building skill sets in communication, influence, and executive presence.

The success stories are endless. One involved a global senior leader overwhelmed by a team that depended too heavily on her. Sasha helped her redefine what it meant to create value at her level, set clear expectations, and nurture accountability. The transformation was profound—her team became more self-reliant and high-performing, freeing her to focus on strategic priorities and ultimately earning her a well-deserved promotion.

At the organizational level, Sasha is a catalyst for change. Her leadership training programs don’t just develop skills—they shape cultures. By teaching leaders how to coach their teams and foster safe, collaborative environments, she equips organizations with the tools to thrive in today’s rapidly evolving world.

Through her transformative coaching, Sasha has helped countless leaders turn challenges into opportunities. Her clients emerge not only with sharpened interpersonal and strategic skills but also with renewed confidence, clarity, and purpose. They leave her programs with heightened emotional intelligence and the ability to lead with intention and impact— qualities that set great leaders apart in an increasingly complex landscape.