Julie Beckham, AVP/Financial Education Development & Strategy OfficerRockland Trust’s determination to help local communities thrive has led it to foster a close relationship with individuals, community organizations, and businesses. Through unwavering dedication and relentless efforts, it assists a diverse range of customers with both fundamental and intricate financial challenges. These diverse matters may include addressing basic banking needs, providing guidance to businesses, and helping businesses and individuals adapt to an onerous financial environment.
Unlike other financial institutions in the industry, Rockland Trust incorporates a wide range of initiatives such as contests, podcasts, and videos into its services. The firm’s pride contest, Small Business, Big Dreams, offers deserving and aspiring entrepreneurs a 20,000-dollar cash boost, illustrating its commitment to nurturing and empowering small businesses.
Rockland Trust has also developed entertaining, educational programs promoting financial literacy that are accessible to people of all ages. ‘Ms. Money’s Classroom’ through animated videos, songs, and activity sheets in English and Spanish equips teachers and parents with the fundamentals of teaching money management to their students and children. In addition, the organization participates in local ‘Credit for Life Fairs’ which provide high school students with a virtual experience equivalent to being 25 years old employee with a paycheck and financial responsibilities. Through various virtual scenarios, participants are actively taught to manage their finances.
Podcasts are another key aspect of the company’s offering. The ‘No Shame in this Money Game’ and ‘Mini Money Minute’ podcasts address complex financial concepts and jargon. Its ‘Spot the Scam’ video series also plays a vital role in educating people about various scams and frauds.
We believe in the philosophy that each customer reaching out to us has a financial aspiration and it is our duty to provide the right resources so that they can achieve it.
Rockland Trust’s strong foothold in the banking landscape is reinforced by its team of experts that provide unwavering support to those visiting branches in person or banking digitally. In fact, the Bank offers a technology solution called YourBankerSM which enables customers to select a local banker and engage with them virtually through the Rockland Trust mobile app and online banking. In more than one instance, customers have required assistance in a specific language. Rockland Trust’s culturally diverse team stepped in, offering help and financial education in that language. These types of experiences exemplify Rockland Trust’s urge to provide customers access to knowledgeable professionals who understand and represent the communities they serve. This focus on diversity and inclusion strengthens customer relationships and creates an environment where all individuals feel valued.
Rockland Trust is on a journey of fostering a healthy relationship between its community and money. Its provision for multiple avenues and technology for customers to interact and nurture a strong relationship is a testament to its success. The company’s diverse expertise and commitment to inclusivity make it a trusted partner for all.

