Manage HR Magazine | Friday, April 01, 2022
Having a strong employer brand that potential candidates can access at any time, particularly online, allows them to assess their fit with your company.
Fremont, CA: Companies all over the world are constantly developing their employer brands in order to remain competitive and attract the best talent. Employer brand, as defined by Simon Barrow, has evolved from a marketing buzzword to an essential component of an organization's strategy.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
For organizations that are not sure why they need employer branding, we've compiled a list of the top ten reasons why it's critical for your company. Continue reading to the end to see the infographic we created. But keep reading for the key takeaways!
Reduction in Cost Per Hire
According to LinkedIn, a company with a stronger employer brand than its competitors saves 43 percent on the cost of each candidate hired.
Why? Because investing in your employer brand eliminates the need to spend all of your hard-earned profit on advertising and marketing campaigns to raise awareness for your company.
Rather, with a consistently maintained employer brand, you will reap the benefits of a strong employer brand's natural talent attraction characteristics.
Attracting and Retaining the Right Candidate
Before applying for a job, 78 percent of people will look into a company's reputation as an employer, and 88 percent of millennials believe that being part of the right company culture is very important.
Having a strong employer brand that potential candidates can access at any time, particularly online, allows them to assess their fit with your company. It works both ways; it's essentially the stage where you and potential candidates meet.
As 79 percent of job seekers are likely to use social media in their search for their next job, it is critical that you build out your employer brand on social media platforms like Facebook, Instagram, Twitter, and LinkedIn as an access point for candidates to get a look into your company.
More in News