Recruitment marketing improves recruit receptivity by marketing a company's offerings. Marketing best practices like targeting passive candidates, streamlining marketing content, and adopting effective email marketing strategies integrate a company's values and interests with recruits.

FREMONT, CA: According to reports, the global talent acquisition shortage of 40 million workers costs companies USD 8 trillion in lost revenue. The global shortage will reach up to 85 million workers by 2030. Employers need to upgrade their recruitment strategies in a competitive recruitment industry.

Recruiters look for workplace offerings like flexible work timings, work-life balance, and positive company culture. Companies that offer employee-centered benefits attract more applications.

Recruitment marketing best practices highlight the company's employee-centric offerings and attract the best recruits. Effective recruitment marketing enables effective employee commitment.

Some of the recruitment marketing best practices are:

Sourcing passive candidates: Surveys show that 70 percent of the workforce is passive job seekers, and 30 percent comprise active job seekers. Effective marketing strategies aim to achieve engagement and interest in the company. Recruiting marketing objectives seek in introduce the company brand to prospective recruits. Marketers convert recruit engagement into marketing funnels. Employer brand awareness and ensuring positive candidate experiences are essential to product marketing.

Developing recruitment acquisition content: Developing better marketing content that communicates company culture and offerings to employees attracts talented passive and active recruits. Meaningful content development speaks to the potential recruiter's interests and values. Motivated recruits have a higher chance of doing well throughout the recruitment process. Companies can also direct web traffic to their online presence by including relevant articles, career-specific white papers, webinars, videos, and podcasts to guide candidates through recruitment.

Email marketing for talent acquisition: Ineffective email marketing strategies turn job seekers away from a company. Successful email marketing attracts the right applications. Research shows that 33.3 percent of marketers sent weekly emails, and 26.7 percent sent monthly emails. Marketers leverage marketing activities data, like email send times and email schedules to streamline their email marketing approach. Optimally delivered message boosts company brand image and makes company culture more memorable.

Marketers and recipients prefer email marketing to advertisements as interested recruiters opt to follow a company's newsletter. Seventy-seven percent prefer to learn more about a prospective company through email than advertisements as it gives them accessibility to opt of marketing emails, unlike advertisements.