Do not take suitable candidates for granted, as in most cases; they might have other offers as well. By using sales techniques, interviewers and recruitment teams can attract quality candidates. These techniques can be used to empower applicants to take the next step towards success

FREMONT, CA: Vetting and convincing candidates is an integral part of the recruitment process, which all HR professionals must pay attention to. Vetting a candidate ensures that he/she is the most suitable candidate for the job, a relatively simple task. However, the same cannot be said about convincing the candidates to accept the job offer. HR professionals tend to overlook the fact that as candidates try to sell themselves as best suited for the job, the organization also needs to sell itself to the candidate as the right place for a robust career. Sales techniques can often provide the best ways to convince candidates to join the organization.

Vetting the Applicants

Along with technical skills, HR professionals must also identify if the candidate is a good fit into the organization, culturally. By uncovering the core values of the candidates, a recruiter can identify the strengths and weaknesses of them. Core values should be of high importance in the recruitment process as it showcases a candidate’s work ethic, outlook, and life priorities. Both employees and organizations seek growth, and it is the core values that determine which is the best course of action. When aiming for growth, organizations should look to hire candidates who possess an open mind and are decisive yet willing to learn. Prepare questions for the interview that help identify the core values and driving force in a candidate's life. Ask the candidate what they expect of the company and what kind of risks they are willing to take on the job.

Selling the job

Once the apt candidate is identified, it is time to sell them the job. Do not take suitable candidates for granted, as in most cases; they might have other offers as well. By using sales techniques, interviewers and recruitment teams can attract quality candidates. These techniques can be used to empower applicants to take the next step towards success. Sales executives tend to engage in impactful and genuine conversations. The same can be used by recruiters to build useful contacts, such as leads, through candidates. This helps to improve recruitment efficiency by allowing Employers to hire faster and better.

Using catchphrases that gain the attention of a person can help sell the job to the candidates faster. Make the candidates believe that they are best suited for the job, and the job is equally suited to help them achieve career growth. People tend to make decisions based on the imagery created in their minds. Engage in conversations that inculcate images in favor of the organization. Approach the candidate based on their social status. Convince them that the organization pays attention to their social life and aims to make it better.

Candidates tend to feel more comfortable when they think their core values align with that of the company. Opening conversations with warm and welcoming phrases can boost the candidate's confidence and help them feel relaxed during the decision making process. Sell them on the idea that the job offer is wholesome, and not just about the salary. A candidate will always look for something that offers steady and long term growth rather than a lucrative salary package without job security.

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