Manage HR Magazine | Wednesday, January 20, 2021
Company leaders are used to thinking about efficiency, speed, and scale as the customer demands, but we need to remember that our employees, too, demand these things.
Fremont, CA: One of the top priorities for organisations of all types and sizes will be to optimise their digital work experience in 2021 and beyond. As digital work has proliferated and 'digital natives' have a growing share of the workforce, this goal has already been on the radar of many companies.But the emergence of a global pandemic and a marked shift to distributed work has greatly accelerated the need to create collaborative, engaging and effective digital environments that empower individuals and teams to do their best—no matter where they are located.
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With more and more staff working remotely, a superior digital environment is a competitive advantage in the competition for talent. Research has already shown that even among managers, directors and executives—who are more likely to be from Gen X or older—34 per cent turned down because the technology was out of date or difficult to use.This is clearly not just a generational thing, although it should be noted that millennial leaders are up to 18% more likely to turn down a job due to bad tech.
Employees of all ages and backgrounds are bound to be frustrated by a digital work experience that is considerably more complex than the technology they use to manage their personal lives. A lot of people call it "Amazon effect." We're used to getting what we want, when we want it, in the easiest way possible.We expect delivery on the same day or the next day. We expect to be able to ride a scooter after a few quick swipes on our smartphones. Our consumer experience has become so intuitive that it's more frustrating when the tech at work can't keep up with what we need to do.
Company leaders are used to thinking about efficiency, speed, and scale as the customer demands, but we need to remember that our employees, too, demand these things.Modern work management tools are essential for seamlessly connecting team members, acting as a central nervous system for work, and allowing for rapid feedback loops that encourage individual learning and team progress. Bonus—If your email server goes down at a critical time, as happened to one of our clients, the communication channels inside your work management app can see you through.
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