Manage HR Magazine | Monday, June 21, 2021
Change initiatives should generally match with corporate objectives, so ensure sure those objectives are communicated to staff.
Fremont, CA : Companies in all industries are undergoing significant business and strategic change. These developments are being driven by reasons such as digital transformation, digital-centric competitiveness, M&A, the gig economy, and a more diversified and dispersed workforce than ever before. According to 71 percent of communication leaders, the speed of change has intensified in the last three years. This pace has resulted in cultural tensions and competing agendas for more than 80% of employees who are undergoing an organizational transformation in their job. Companies risk losing not only money but also talent if these change projects are not approached and implemented properly.
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To achieve change management success, you must have an effective communication strategy in place. Poor communication can ruin even the best-planned and well-intentioned change initiatives. HR departments play a critical role in preparing the road for long-term success by ensuring that employees embrace change. Here are a few things to keep in mind when putting together a communication strategy.
Communicate the Reason for Change
Change initiatives should generally match with corporate objectives, so ensure sure those objectives are communicated to staff. Be open about the motivations behind change management plans and actions so that employees understand the company's direction and why business changes occur in the first place. Reiterate the messaging with frontline managers, who are closest to their staff and will demonstrate that all levels of management are behind the change.
Employee-Centric View Is Important
Think about how employees will be affected. How does it assist employees? Employees will feel more empowered if the difference is framed and communicated in a more personal way, and they will be more motivated to invest in change projects if they understand how it will affect them directly. Remember that one size does not fit all. Thus messaging should be tailored to each employee in order to motivate change.
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