Manage HR Magazine | Monday, July 26, 2021
By communicating about the program more efficiently and making healthy choices the default option, companies can overcome barriers to reduce time, interests, awareness, and other obstacles.
FREMONT, CA: Many employers have high aspirations to start a company wellness program but struggle to succeed. Despite a very successful, exciting start, attention is gone over the weeks, and the first positive outlook for programming is lost for the employees. With the passing of time, participation, commitment and buy-in are low or mediocre. A strong wellness provider considers these setbacks and develops efficient, integrated, and successful corporate wellness programs. Here are five ways for implementing a corporate wellness program:
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Lead to Succeed
People with highly engaged leadership have significantly higher levels of engagement. Companies should set up wellness committees and wellness champions with special recognition and communication within the company. The members and champions of the committee should come from various departments, divisions, and different levels of authority.
Make it Easy
Lack of time, lack of interest, lack of awareness, lack of access, and privacy concerns are the most common barriers to participation in corporate wellness programs. However, by communicating about the program more efficiently and making healthy choices the default option, companies can overcome these barriers to reduce time, interests, awareness, and other obstacles.
Know Your Employees
It is important to know your employees when developing a successful wellness strategy. To gain personal feedback, uncover barriers and develop a program, the implementation process must include employee surveys and small focus groups. The aim will be to listen, learn and understand your staff members.
Brand it and Promote it
Branding the program with a catchy name or logo gives a distinguishable and consistent experience that employees use to recognize it. Once the program is branded and developed, create a "home" that can be easily accessed either from a website or an external wellness portal.
Make it Worth the While
Companies must consider the intention of offering incentives when designing successful programs. You need to know whether the goal is to motivate people to participate, influence, or combine results.
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