Manage HR Magazine | Friday, June 05, 2020
Employers receive thousands of applications depending on job roles with specific responsibilities. However, it is challenging to allow the talent to screen themselves in and out for both the right job and the right company
FREMONT, CA: SmashFly, the recruitment marketing, and candidate relationship management platform, upgraded its career site solution with enhanced job talent acquisition teams. This is to automate a uniquely personalized, employer brand-driven experience throughout the career site, from the homepage to job descriptions.
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Companies identified as innovating recruitment marketing organizations in the companies' soon-to-be-released annual Fortune 500 Recruitment Marketing Benchmarks Report are 4x more likely to utilize a talent blog for storytelling than lagging organizations and almost 5x more likely to include content or video on job description pages.
With both talent experience and recruiter experience at the forefront, SmashFly's upgraded career site solution includes:
• Dynamic Personalization: With dynamic content personalization, the career site can deliver targeted, relevant content. From videos, images, and employee stories to events, jobs, and career paths based on the visitor's persona, location, and/or site behavior in real-time. If the platform determines potential interest in other sectors or locations, it will intuitively serve up that content as well.
• Blog: Native to the content management system (CMS), talent acquisition teams can now build a talent-facing blog within the career site without the need for integration with external blogs or systems. Recruiters and recruitment marketers now have an additional tool at their fingertips to communicate their employer brand and stories in a blog format, with live preview and SEO optimization capabilities built-in.
• Enhanced Job Descriptions: Many candidates' career site visits start on the job description page; it is the first, and at times, only opportunity employers have to represent and communicate their brand authentically and the job to generate interest and conversion. Enhanced job descriptions allow talent to switch through relevant job and culture content without having to leave the job description page. Thus enabling a more seamless experience and supporting their understanding of the specific job and current employees, leading to a more qualified decision to apply.
"With so many choices and channels, we have an immense responsibility to support our customers and the market in redefining and developing new ways for talent to interact with employers," said Ajay Kutty, Chief Product Officer, Symphony Talent, and SmashFly. "Our combined engineering team prioritized building this functionality into SmashFly, as we've seen how personalization and scalable storytelling on Symphony Talent's career site solution has helped our customers bring to life their employer brands and jobs and streamline quality conversion."
With the support of the Symphony Talent's award-winning employer brand creative services, the SmashFly Career Sites' enhancement has come within three months of its acquisition by Symphony Talent. The combined organization is fueled by an expanded, global engineering team that brings accelerated time to market and collective, career site innovation, and excellence.
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