Organizers must carefully plan staffing, catering, registration, speaker, and delegate management at scale. For example, conventions can attract up to 10,000 attendees over a few days.

FREMONT, CA: The purpose of corporate event planning is to expand and improve the brand's reputation and customer loyalty, as well as to enhance the customer's experience. However, corporate event planning goes beyond meeting planning. Events such as incentive travel, team building, motivational events, receptions, parties, and charity fundraisers are examples.

Organizing and executing a successful corporate event is not easy. A typical process involves several stages and a variety of organizational steps over several months.

Here are all the things one needs to know about corporate event planning:

Company conferences, internal training seminars, team away days, and client hospitality are all examples of corporate events. It is, therefore, best to assess any corporate event based on its size before planning it. Meetings and more intimate training sessions are often held as micro-events (also called simple events) for up to 100 delegates.

Typically, these micro-events require room booking, presentation facilities, break-out refreshments, and registration. Even so, calling them 'simple events' is misleading since planning an away day or hospitality for 50 senior managers can be as complex as planning a conference for 500 people.

The term "small event" refers to events with between 100 and 250 delegates. Seminars, training days, or departmental conferences can be held.

There may be a main stage itinerary and several break-out sessions, as well as lunch, refreshments, audio-visual facilities, online registration, and transportation to manage.

Technology plays a greater role in midsize events.

Conferences for up to 1,000 delegates may be held, or leadership summits for important clients may be held.

Budgets should include branded websites, pre-event communications, and event mobile apps. Delegates may require hotel accommodations and transportation to and from the venue. As part of a complicated multi-stream conference itinerary, a pre-or post-event reception or evening entertainment is required.

In addition to hotel room bookings, flights, budgets, and online registration,

multi-day events may need to plan off-site activities, dinners, partner programs, awards ceremonies, or other complex itinerary elements.

Organizers must carefully plan staffing, catering, registration, speaker, and delegate management at scale. For example, conventions can attract up to 10,000 attendees over a few days.

Objectives of the Event: Gaining a deeper understanding of the deliverables that key stakeholders hope to achieve will enable the organizations to plan more effectively and communicate ideas effectively.

Once organizations have understood whether the event's aim is, for example, to build brand awareness, communicate business strategy, reward and motivate, or launch a new product or service, then companies can set goals, set the right metrics to track results and determine who will attend, along with their expectations.

Planning, promoting, and sticking to the budget are much easier when organizations have well-defined goals and objectives.