Employer branding is taking new shape and the need to ramp up employer branding efforts has become a necessity to recruit and retain top talents in an organization
Fremont, CA: The purpose of employer branding is to form a perception of an authentic, distinct, credible, attractive, and consistent employer brand. It is important to secure a brand in the actual identity, value, and culture of the organization, which will help achieve a higher level of internal and external engagement and ensure the better success of the business at large.
Co-operation among Internal Stakeholders
Co-operation is a must among employer branding stakeholders such as recruitment/HR, marketing, and CEOs and they should take accountability for employer branding efforts. Co-operation is needed among internal teams as well to bring out the best employer branding efforts to attract and retain the best talent.
Redesigning Employer Branding Strategy
Employer branding objectives for an organization will start focusing on long-term thinking and show a greater interest in building a talent brand at the global level. It will include researchers to understand what employees are sharing, thinking, and feeling about their work, employers, and their efforts.
By increasing their spending on these talent branding efforts, companies will target potential candidates across different social media platforms.
Activating EVP Internally within the Organization
For improving employer branding efforts, the organization needs to activate its EVP throughout the internal workforce, enhancing engagement among current employees. When employees are reminded of the benefits and satisfaction of working with the company, they will likely refer other top talents to the organization.
Three internal KPIs that are being used today include average retention, employee engagement level, and new hire quality. External indicators like ranking and brand perceptions also help assess external employer branding efforts.
Implementing Social Media to Maximize Results
Social media platforms such as Facebook, Instagram, LinkedIn, and others have seen significant growth in recent years and presently are the most important employer branding channels for organizations followed by career sites.
Social media will continue to influence a company’s reputation as an employer. The more a company advocates themselves; the better will be the chances of attracting top talents. Social media as a channel for employer branding is expected to grow by 70 percent in the next five years.