With the advent of technology, every business wants to get itself upgraded and bridge the generation gap in the workforce as well. Here are four ways HR managers can attract Generation Z job seekers and ensure their success

Fremont, CA: The latest generation entering the workforce, most commonly known as Generation Z, is the one born in the digital age. They have never known life without the internet. Each individual from this generation has unique skills and abilities that differ as per the needs of various companies; hence the HR managers may find it quite challenging to hire from the available workforce.

With the advent of technology, every business wants to get itself upgraded and bridge the generation gap in the workforce as well. It may sound like stepping into foreign territory, but employing a new generation workforce with new strategies may well worth it for the company. Below are four ways HR managers can attract Generation Z job seekers and ensure their success.

Know the Market Demand

HR Manager's first responsibility is to know about the company's goal and how technology can help it achieve. They should start updating the plans to better align with the market demand. Managers should consider creating an impactful value to employees, especially to the Gen Z employees. They must offer something which looks competitive to the job seekers.

Mobile-Friendly Technology

Gen Z workforce demands more mobile-friendly jobs and job applications. They prefer carrying a portable device like mobile phones or tablets for online activities like job searching and applying for a job than having a desktop. Companies resistant to adopt mobile technology and mobile-friendly job posting and application platforms will undoubtedly miss out on an increasing number of Gen Z candidates.

Job Transparency

Gen Z workforce is very particular about the job. It is reported that this workforce is more likely to jump companies of the job, or the work-role doesn't match the one advertised. Hence it is the responsibility of the HR Managers to be transparent and honest about the role of the job. Managers must be very specific about the work, working hours, HR policies, etc. while advertising.

Offer Professional Growth Opportunities

The workforce in the Gen Z population wants to grow and develop their careers constantly. This leads them to switch employers frequently, looking for higher responsibilities and better pay. Companies should make sure that they have a healthy learning and development program that addresses employees' knowledge and skill gaps.

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