Sra (Ben) Chongbanyatcharoen, Principal  Nunthapuk (Yok) Dumrongsirikul, Chief consultant  Darin (Pez) Lanjakornsiripan, Ph.D., Manager (Thailand Team), LiB Consulting (Thailand) Co., LtdSra (Ben) Chongbanyatcharoen, Principal Nunthapuk (Yok) Dumrongsirikul, Chief consultant Darin (Pez) Lanjakornsiripan, Ph.D., Manager (Thailand Team)
A few years ago, the sales bay at a big Telco conglomerate in Thailand was transformed dramatically with LiB Consulting’s systematic and hands-on approach. The telco company’s management was aiming to upgrade their direct sales team into a top direct sales organization by employing international best practices to efficiently respond to the Thai people’s needs. To achieve this goal and mission, they invited LiB Consulting, recognizing it as a highly experienced consulting company. LiB Consulting’s team worked on-site with the company’s salespeople to understand the situation and communicate the ‘change’ with all stakeholders at different levels of the organization. The talks levitated to action as LiB Consulting devised different tools, such as a comprehensive sales kit, to improve the client’s sales effectiveness. Further, the company conducted a thorough diagnosis and experimentation to ensure practicality and then adapted international best practices that would better align with the client’s organizational culture.

For an outsider, the delivery of such a symmetrical and well-organized process may seem unfathomable, but it was just another typical day for LiB Consulting. Chosen due to their extensive experience and meticulous attention to detail, LiB Consulting, in this case, was able to enhance the efficiency of the client’s direct sales channels in five pilot areas across Thailand, over a three-month period. Needless to say, there is a clear rationale why numerous international start-ups and local companies in Asia want to engage with LiB Consulting to increase their top line. “We have overwhelming achievements in marketing and sales enhancement as we deploy a scientific approach to building personnel evaluation systems,” says Sra (Ben) Chongbanyatcharoen, the Principal at LiB Consulting.

Being a Japan-based consulting company, LiB Consulting believes that many industries in Southeast Asia are approaching a mature stage. However, they employ sales or marketing methods that don’t complement the changing market landscape. To this end, with its international expertise in sales and marketing, LiB Consulting plays a vital role in boosting the development of companies in Southeast Asia. “We recognized that providing best practices in marketing and sales is insufficient; it is necessary to concurrently adjust the clients’ evaluation and compensation systems to align everyone’s incentives so that change can occur,” states Nunthapuk (Yok) Dumrongsirikul, Chief Consultant at LiB Consulting. To this end, they tailor best practices to clients’ contexts while also introducing an HR system that is ‘aware’ of the implementation.
  • We are able to produce tangible results because we commit to results not only by formulating strategies but also by working closely with them at the implementation level


What separates LiB Consulting is its unwavering stance on achieving actual change and sustainable sales growth for its clients. “We are able to produce tangible results because we commit to results not only by formulating strategies but also by working closely with them at the implementation level,” mentions Darin (Pez) Lanjakornsiripan, Ph.D., Manager at LiB Consulting. Apart from impeccable strategic analysis, detailed planning, and implementation of international best practices, LiB Consulting is extremely particular in its recruiting process. The company selects only locals who have an international background, in addition to exceptional analytical - and strategic-thinking, and communication skills.

With the ability to bring best practices from other countries in sales and marketing, and organizational development, LiB Consulting is currently focusing on Thailand but plans to expand across APAC. “In the next few years, we plan to expand our business especially in Malaysia, Vietnam, Indonesia, and Singapore,” concludes Ben.