Hotels & Resorts

Pablo Jaitman

The hotel & hospitality ecosystem was one of the most affected during the pandemic. Latin-America region suffered total lockdown and travel restrictions for almost all of 2020. After several months, people were able to travel again for both business and leisure, but the travelers, society, and the companies involved would never be the same; they have gone through a profound change that brought new priorities, new preferences, and new habits.

Tourism & hospitality is one of the most important industries in the LATAM region in terms of the number of employees and its effect on social and economic development. Thanks to the support of the governments, the travel industry had an amazing recovery in 2021, 2022, and this current year with record numbers.

The evolution of the hospitality business has revealed the challenges that must be faced and overcome to continue growing:

Top Challenges

Ensure continuous guest experience improvement

Work on Personalization & Trust

Sustainability & Social Commitment

Increase Hospitality Tech & Innovation

Customer dynamic, constant changes in consumer preferences

Rise of operational costs. Inflation

Economy and political instability

From the positive impact of AI and the emergence of new tech in hospitality to the importance of personalized service in increasing guest loyalty, the industry's focus is on combining customer-centric strategies to create unique and personalized travel experiences, enhance guest satisfaction, and drive business development.

 Hotels and other travel companies are focusing on tailoring their services to individual guest preferences. 

Hotels and other travel companies are focusing on tailoring their services to individual guest preferences. By leveraging data and technology, hotels can offer personalized recommendations, create customized itineraries, and provide targeted promotions.

From mobile payments and digital wallets to virtual reality to online booking platforms and omnichannel distribution channels, innovation is the key winning strategy empowering hotels in LATAM to enhance guest experiences, streamline operations, and build long-term loyalty.

The present and future of the hotel industry in Latin America have a great opportunity to continue growing and achieving successful results. Air connectivity continues to increase, and people´s appetite to invest in travel & leisure reaches new heights. Any of the big players must design its long-term transformation plan; execution and passion, along with planning, will take you beyond the limits. 

Strategic Initiatives:

World-class hotel experience

Sales efforts focus on market diversification, omnichannel & client-centric approach

Travel club expansion

Digital transformation