Aryaduta Hotel Group

Rinno Widjaja

The pandemic underscored the importance of being opportunistic and resilient – for organizations and individuals alike. 2023 will be a defining year as ambitious transformation plans and persistent challenges come face-to-face with new realities.

As the trends and post pandemic happened, it leads to a talent war condition to continue this year. Asserts the universal fact, currently finding the right talents create a significant challenge across the industry. Finding the right talents with the right skills for a position will help the organizations to execute the organization as well as the business goals. In order to actualize the business goals, the organizations should create a strong employer branding. A strong employer branding will attract the best talent or performer in the industry to apply within our organization.

As inflation and recessionary pressures take hold, businesses must focus more than ever on staying relevant — for example, by better understanding customer needs and preferences, and offering new products and services that meet the market’s evolving expectations.

As we taking care of our organization, it helps us to deliver our products and services to attract the customers and create the employee engagement as the involvement and enthusiasm of employees in their work and workplace. With the great combination of employee engagement and talent development plan strategic it will help the company to create a strong employer brand positioning in the market.

What is the Employer Brand?

Employer branding is the concept of building a unique reputation and image for your company in the talent marketplace. Employer brand is your organization’s reputation as an employer. Employer Brand is capturing the organization function, environments, culture economic, and psychological benefits, as well the employee experience from the current company. An organization can build a strong and attractive employer brand by conveying its purpose of vision, mission, core values, culture, and employee well-being. “Most candidates consider the employer branding before they are applying for a job.”

If we want to build a strong employer brand, we can check and do research whether we are communicating the following attributes and analysed the employee value proposition (EVP) strategic a line with the industry.

Benefits of Employer Branding

Employer branding offers various benefits to the organization. Most of organizations focus only on the revenue and productivity, for instance: sales and marketing and the monetary benefits to the employees. These things have a lesser sustainable impact to the employees, and they didn’t build the long-term mutual trust and loyalty to employer.

" By seeing how the beneficial of employer branding can be received in the long run, it will be enhancing your organization’s reputation and encourage the employees to actively participate in your employer brand program "

Did you know the employee engagement and the employer development plan (succession planning) will help you to build a strong employer brand?

If an organization has a strong employer branding, it will create some great outcome benefits for instance as below:

1. Develop The Organization Culture as Company of Choice

Offering a higher salary is generally the most effective way to attracting candidates, but having a strong employer brand will provide your organization with more selling points to attract the candidates to apply.

The purpose of vision, mission, core values, culture, and employee well-being, for instance: a healthier work-life balance, candidates might be tempted by a company as company of choice.

2. Develop The Retain Program

It is important to keep in mind that a strong employer brand is a good for attracting potential candidates, but retaining the talent will be your best assets.

Employer branding is to create a bond with a prospective employee before the recruitment process, hiring process and onboarding session, and utmost important it can go a-long-the-way towards the employment process to retaining the key performer employees.

3. Increase The Organization Excellence Performance

A great employer brand will strengthen your organization goals and process. Having an employer brand that is focused on the employees will be impacting to their personal brand. For instance, it can be formed well into the employee experienced and employee can be an agent of story-teller regarding their experience in the organization. This form of storytelling can be share on their personal social media and the word-of-mouths regarding the employee experience.

Where the customers can interact and indirectly builds a bridge in between of talent acquisition as company of choice also indirectly will contribute to generate company revenue. Put simply, employer branding is the way your organization is perceived by potential new employees, or in other words, your organization’s reputation as an employer. 

In conclusion, by seeing how the beneficial of employer branding that can be received in the long run, it will be enhancing your organization’s reputation and encourage the employees to actively participate in your employer brand program. Are you ready to do employer branding in your organization?