With inflation and a recession looming over employees across the world, we are seeing record levels of financial stress, a bigger demand for more salary, quiet quitting and the aftermath of the great resignation.

More and more employees are turning to their employers for support. nudge is the solution to guide global employee communities into stronger financial health. nudge combines behavioral psychology, data and personalized education to empower people to develop their financial skills and knowledge to achieve financial resilience.

A global benefit without conflicting financial products, nudge is inclusive and trusted by millions worldwide.

How does nudge work?

Notifications or ‘nudges’: When there’s something that your employees need to know, or a financial action they ought to take, we’ll send them a personalized, timely nudge to their preferred channel, be it: SMS, email, WhatsApp or Workplace (from Meta)
Financial education stories: Our library of dynamic financial education stories is designed to help your employees achieve what they want in life. Interactive, impartial financial education, money management tools and progress trackers mean they’ll never miss a step.
A personalized financial feed: A personalized feed full of bite sized financial education posts and articles, curated to help your people achieve their goals based on their life circumstances, events and interests. In one click, save and review later - or share with friends and family so they can benefit too.
Simple money management tools: Our interactive tools help your employees plan, prepare and organize their finances, from the expected to the unexpected. These tools (for budgeting, saving, debt and investing) include on-demand learning modules and actionable next steps to inform the best financial decision.
Financial health checkup: Our financial health checkup helps your people to understand where they’re thriving and where there’s room for improvement. Your people will get an instant score with a plan of recommended financial education stories and articles to help them improve their financial health over time.

Why is nudge the preferred provider by 300+ global clients?

With nudge, you can measure success against two distinct areas - financial wellness and targeted benefit campaigns. Firstly, nudge will improve financial wellbeing through impartial education by:

Recognizing financial health challenges. Have employees saved enough for their future? Do they truly understand the cost of borrowing? Unlock the needs of your people, and offer personalized financial education to guide them through any unexpected financial challenges.
Realizing employee financial goals. Focus on the day-to-day and it’s easy to forget the future. Marriage, first homes, or sustainability, our data and insights can help you spot the common financial goals that matter to your people. This insight can inform your employee benefits offering.
Supporting employee communities and groups. Managing money can feel isolating. With nudge, you can open this conversation for employees to connect. From women in money to early careers, we bring the right people to join the conversation through personalized education and masterclasses.

"Our library of dynamic financial education stories is designed to help your employees achieve what they want," states Jeremy Beament, Co-founder and Director, nudge Global

And it doesn't stop there - your team can initiate targeted benefit campaigns that are designed to promote:

Awareness: With more and more benefits for the many, and for the few, our nudges can communicate your full benefits package, or focus on a relevant benefit for a specific audience.
Understanding: The world of money can be filled with jargon. We’re here to simplify and educate your people, no matter their background or financial literacy level. When they understand, they act.
Instigate action: We’ve built the latest technology to ‘nudge’ the right person at the right time for all of the right reasons. With our data at your fingertips, you can increase engagement with your benefits offerings and wellbeing initiatives. When they act, they’re rewarded.

Want to learn more about how you can improve financial wellbeing, drive benefits uptake, and strengthen your employer brand? Get in touch with the nudge team and tell us what challenge you’re facing right now.

Author: Jeremy Beament, Co-founder and Director at nudge Global.

Bio: Jeremy has been at the forefront of innovation in the HR and Reward industry with two decades of experience. Alongside nudge co-founder Tim Perkins, Jeremy recognized that people have an unprecedented level of responsibility for their money, but are lacking confidence and knowledge – and on global scale. People need help and that’s where the idea for nudge was born for an - impartial, global financial education benefit for all - designed to improve people’s financial wellness and overall wellbeing. nudge has grown rapidly, supporting millions of people across the globe with financial education to create brighter financial futures for themselves and their loved ones.