Gwen Meyer, Founder and CEO, INCREMENTAL STEPSGwen Meyer, Founder and CEO
Leadership is a complex interplay of behaviors, emotional intelligence and cognitive dynamics.

While its development as a skill has traditionally been rooted in nurturing empathy, it often lacked scientific validation. Gwen Meyer—a visionary with decades of corporate wisdom under her belt—recognized this gap long before it became a point of discussion in mainstream corporate circles.

Meyer turned to the field of neuroscience to chart a new course. Far ahead of the curve, she took the reins of shaping the modern business landscape by laying the foundational blocks of Incremental Steps to create transformative leaders.

She explored the profound impact of brain functions on behavior, emotional regulation and decision-making.

This culminated in a groundbreaking approach to leadership development, one that seamlessly integrates empirical neuroscience research with its practical implications in the boardroom.

“When we have a deeper understanding of the occurrences in the brain and the mind, we can better comprehend and utilize leadership qualities and learning,” says Meyer, founder and CEO, Incremental Steps, highlighting her core vision.

Incremental Steps adopts a comprehensive approach to leadership coaching and change management consulting, drawing from research crafted by some of the brightest minds worldwide.

Much of the material is sourced directly from experts and PhDs from renowned institutions like Yale and Harvard. This rich amalgamation of knowledge ensures clients receive solutions grounded in world-class expertise.

Complementing the research-backed knowledge is Meyer’s extensive corporate experience, which has given her a keen awareness of the persistent challenges faced by different industries.

Too often, projects and initiatives led by skilled individuals fall short of expectations. This is primarily because conventional leadership development programs inundate clients with data and information while neglecting the critical aspects of character and behavior. In contrast, Meyer catalyzes a transformation in client perspectives, cultivating a growth mindset and fostering selfawareness about how their behavior impacts others.

What sets Meyer’s approach apart is the multi-faceted methodology of organizational change management that melds personal developments, traditional leadership principles, cuttingedge brain and mind sciences research, and insightful case studies. It goes beyond infusing scientific rigor into leadership and interweaves an essential human touch. This evolution in understanding is crucial, as modern leadership centers on comprehending individual needs.

For business leaders, this translates to a practical toolkit offering insights and methodologies to connect deeply with team members, foster genuine relationships, and inspire transformative change within organizations.

The Neuro Change Method to Decode Life’s Purpose

The primary challenge Meyer observed in the leadership space was the lack of understanding about the tools needed to influence perspectives. Addressing this is crucial to promote behavioral shifts in the workplace, particularly when transitioning from a fixed to a growth mindset and facilitating authentic change.

Once an individual has identified the goals and values that align with their true self, the subconscious mind becomes active.

However, many individuals lack clarity on this process. By merging an understanding of both the mind and the brain, they can swiftly alter their perspective. This augments their selfawareness and sheds light on the effect their behavior has on others.

Meyer’s magnum opus, the Neuro Change Method for Leaders, makes this happen.

This meticulously designed program’s foundation is drawn from multidisciplinary spheres like cognitive science, neurobiology, organizational behavior and management, and propels leaders toward excellence in their roles. Every element within this curriculum emanates from the epicenter of peerreviewed research, making it an invaluable asset for a business leader.

The program is designed to aid leaders in mastering emotional regulation and accountability, as there is profound interplay between one’s reactions versus responses and their subsequent effects on those around them. This dynamic directly influences collaboration, connection, and the innate sense of belonging.

What Sets Meyer’s Approach Apart Is The Multi-Faceted Methodology Of Organizational Change Management That Melds Personal Developments, Traditional Leadership Principles, Cutting-Edge Brain And Mind Sciences Research, And Insightful Case Studies

Before delving into the core program, clients embark on a pre-course journey equipped with a practical guide on the subject of purpose. This phase encourages introspection, assisting them in unearthing their true purpose while emphasizing the effortless transition achievable through a state of FLOW—the science of ultimate human performance, an optimal state of consciousness.

As clients become attuned to their purpose, they can fully immerse themselves in the program, choosing online or faceto- face engagement. Each session spans 90 to 120 minutes and is backed up by intensive exercises, insightful videos and hands-on activities that cement the teachings. Clients also gain exclusive access to a state-of-the-art learning platform, where they can delve into the six pivotal modules at their own pace.

The Neuro Change Method functions as a compass, directing leaders toward a future illuminated by purpose, efficacy and a commitment to excellence.

Bridging the Mental Health Gap with the Neuro Health Project

The global need for mental health support has become more important now than ever, as underscored by the WHO’s 2022 World Mental Health Report, which revealed a staggering 25 percent spike in depression and anxiety post-COVID-19.

To address this pressing need, the Neuro Change Institute introduced the Neuro Health Project. Fundamentally designed to offer free, universal mental health support, this initiative symbolizes hope for countless individuals.

The Neuro Health Project equips individuals with the skills to become certified Neuro Health Practitioners and provides them with comprehensive tools to inaugurate their Neuro Health Hub. With prewritten lecture content at their disposal, these budding practitioners just need to blend their personal experiences and personalities into the content.

This inclusive strategy is not just about providing assistance; it caters to those who might shy away from seeking help due to financial constraints or the desire for anonymity.

Supporting Leaders at All Levels During Change

Embracing change demands courage and a steadfast spirit. Incremental Steps helps leaders take this leap by offering change management, transformation consulting and change facilitation, empowering them to confidently navigate significant life and career transitions.

Central to this guidance is its course, Mens Sana, which translates from Latin to ‘healthy mind.’ This coaching experience is crafted to help people overcome tumultuous times and emerge with clarity, resilience and direction.

“With Mens Sana, one embarks on a transformative journey, from finding one’s ikigai (purpose) to mastering emotional management,” says Meyer.

The courses are structured in three pivotal levels— Transitioning, Transforming and Thriving—to embrace a holistic progression where participants are equipped with knowledge and strategies that bring lasting value to their personal and professional lives.

‘Transitioning’ helps people withstand the waves of change with complete support. When change feels overwhelming and the path forward appears chaotic, this segment offers tailored techniques and strategies. It acts as a guiding light, ensuring individuals remain focused, accountable and equipped to effect genuine transformation across their lives and reclaim balance and peace.

To help people create a brighter future, the ‘Transforming’ segment offers bespoke coaching, commencing with an envisioning session that delves into introspection and goalsetting. Twelve sessions over 6 to 12 months help individuals reflect, discard negativity, boost confidence, and chart a course toward a more stable future.

  • With Mens Sana, One Embarks On A Transformative Journey, From Finding One’s Ikigai (Purpose) To Mastering Emotional Management


‘Thriving’ helps individuals gain complete focus through concentrated masterclasses aimed at rapid clarity and focus attainment. Participants acquire essential leadership qualities, from positive intelligence to emotional management, positioning them to stand out and lead with distinction.

A Reliable Solution for Life Change

With a track record of coaching and educating over 100 individuals, Meyer’s leadership and personal development approach has brought fruitful results to individuals and organizations alike. Her delivery of 70 bite-sized leadership modules to 80 mid-tier and budding leaders, and an astute selection of strategic alliances, further underscore the impact.

But it isn’t just about numbers; it’s about bringing a paradigm shift. Culture change originates at the roots—with individual leaders and their teams. By integrating the latest neuro change techniques in personal and leadership development frameworks, Incremental Steps is transforming how leadership is perceived and taught.

Driven by a passion to mold the next generation of world leaders, Incremental Steps champions collaboration, connection, and belonging—attributes recognized as keystones in boosting performance.

In a world where rapid change is the only constant, Meyer’s fusion of neuroscience and leadership techniques positions her company as the driving force that guides individuals and organizations toward meaningful transformation, one incremental step at a time.