Christina Foxwell, Managing Director, Ignite PurposeChristina Foxwell, Managing Director
Likening its creation of performance efficiency across an enterprise to the work culture of a beehive, Ignite Purpose, an organizational development services provider, focuses on the human in an operational workflow to improve productivity. “Within the human hive, each person is clear about their role, contribution, and where they can showcase their talents to deliver outstanding outcomes as a collective organizational taskforce,” says Christina Foxwell, Managing Director, Ignite Purpose.

Recognizing that no department can function without the help of another, Ignite Purpose works to eliminate the decay in culture and human connection in a post-pandemic work environment. The changes to their usual functionality are caused by burn-out, fear, and change fatigue. Ignite Purpose in re-igniting and re-aligning its clients to develop better combined workforces, helping leaders and employees alike to work on mental fitness.

Foxwell, having held multiple executive positions in a career that spans more than 30 years, realized the disconnect between leaders and their teams, and between departments, even during joint projects. She started Ignite Purpose to bridge those gaps, designing a three-fold approach to coaching its client staff to go above and beyond their development limitations.

The first step is to develop an individual’s leadership ability through an online or virtual program, and then follow a pattern to create skills, insights, and growth for efficient team-leading.
After preparing the leaders, Ignite Purpose educates them on the benefits of combining teams, aligning their talents, and unlocking accountability, clarity, and performance. Through coaching, teaching, and running a positive-quotient program, Ignite Purpose discusses opportunities to understand the involvement of a client’s executive team while pursuing culture change programs. Based on the results, Ignite Purpose performs four kinds of diagnostics—360 assessment, culture/team surveys, behavior profiling, and positive quotient. From a data perspective, once a good base of information is formulated, Ignite Purpose begins building a custom version of the PQ program.

Within the human hive, each person is clear about their role, contribution, and where they can showcase their talents to deliver outstanding outcomes as a collective organizational taskforce


Culture change takes more than a one-day seminar or HR intervention. It requires combination of programming that supports growth. Ignite Purpose also conducts individual and group debriefing sessions based on the development requirements of a team. With longer-term engagement seen as the most effective way to support a client, Ignite Purpose acts as a business partner for a set time, and has affordable and sustainable plans to evolve and grow with a client’s executives and team members. In addition to the organizational development services, Ignite Purpose also uses an interactive coaching platform that houses all programs, assessments, data and scheduling to create mutual accountability for all parties.

Adapting its approach to deliver its programs virtually, face-to-face, in written form, and audio-visually, Ignite Purpose facilitates the growth needed by organizations and trainees from an objective perspective. The tireless effort to create insight, support, and growth for all participants allows clients to reach new levels of performance and derive true value from every employee. Ignite Purpose plans to continue to coach, teach, challenge, support, and align; firing up leaders and employees for successful organizational outcomes.