Havas People
Transforming Talent Communications

In the “Age of Cynicism,” an era characterized by widespread skepticism towards organizations’ ability to uphold their promises, Havas People, a leading employer brand and talent communications agency for the world of work, has demonstrated its commitment to improving brand perception through thought leadership, expert guidance, and strategic utilization of social media platforms. By employing disruptive marketing tactics, the company has effectively countered this prevailing sentiment and garnered the trust of a diverse clientele. Havas People is at the forefront of navigating the ever-changing talent communications landscape.

At the core of Havas People’s operations is its ‘Meaningful Brands’ methodology, underpinned by 12 years of ongoing research. This innovative framework embraces evolving world dynamics and career aspirations. By tapping into societal shifts and cultural nuances like corporate skepticism, social disparities, and the transformative influence of technology and AI, the approach helps gain insights into the essence of the contemporary era. This understanding is combined with insights about audience preferences, enabling the company to craft a compelling and resonant ‘Meaningful Brand Idea’ (MBI).

TheMBI guides Havas People’s strategic and creative direction, centered on the audience. By fusing cultural, category, audience, and brand truths, Havas People finds the “white space”where authenticity converges with appeal, forming a distinctive and genuine connection that is true to the brand.

Havas People has successfully assisted numerous organizations impacted by the recent “Great Resignation” wave through its comprehensive suite of services that span the “People Agenda” encompassing employer branding, employee experience, internal communications, and talent attraction. The confidence placed in the talent communications agency by several prestigious clients is an endorsement of the company’s industry expertise. Since its founding, Havas People has consistently aided organizations in staying true to their vision while adapting to the dynamic demands of the talent communications landscape.

“Every piece of communication should be geared towards attracting new talent, retention, and branding amplification,” says Jackie Carow, the North America Agency Director of Havas People.

A notable case study of Havas People’s success in talent acquisition involved a non-for-profitNew York-based organization that encountered difficulties hiring direct support professionals such as nurses and therapists. Havas People employed various tools to understand how individuals engaged with advertising information, crafting a captivating marketing campaign for the client. The campaign came to life across a variety of platforms, from grocery store shopping cart displays to billboards, resulting in a significant surge in job applications, primarily from well-informed candidates who now understood the job requirements. This collaboration yielded dual benefits for the organization: enhanced employer branding and high-quality recruitment amidst the Great Resignation.

Havas People’s workforce composition is a testament to its recruitment marketing prowess and demonstrates its adherence to its principles. The firm’s diverse team consists of veterans boasting over 25 years of experience as well newcomers to the employer branding bringing perspectives from across industries - all bound by a shared passion for delivering excellence in talent communications.

“Despite the global impact of the Great Resignation, Havas People’s North America headcount has tripled in the past year alone, with expectations of further growth in the future,” states Carow.

With a robust presence in the United States, Europe, India, and APAC, Havas People caters to enterprises’ recruitment marketing and employer branding requirements worldwide. As the Age of Cynicism persists in eroding trust in organizations, Havas People emerges as a true partner for companies seeking inventive and efficacious talent communications solutions that address the challenges posed by an ever-evolving landscape and surpass its expectations.