Debbie Blakeman, Co-founder; Lorne Rubis, Co-founder, CulturGenixDebbie Blakeman, Co-founder; Lorne Rubis, Co-founder
Establishing a strong and sustainable culture is one of the pillars of making an organization differentiate itself, compete successfully, rise toward success and progress. A positive organizational culture can reduce turnover, elevate productivity, and improve employee engagement and loyalty.

Corporate leaders strive to create vibrant workplaces to attract and retain top talent and become distinguished cultural leaders. However, even with various models and frameworks to support these endeavors, leaders often find implementing an intentional culture change extremely daunting and overwhelming.

These leaders need not seek further. CulturGenix is the perfect partner to support their organizational culture changes.

CulturGenix leverages its unique CulturX framework to help diagnose, identify, and prioritize the right mix of the ten cultural elements for extraordinary and highly-adaptable organizations. This framework gives clients complete visibility into their leadership and how they can act as a culture shaper within their organization to create an impact. The company leverages this framework to activate the necessary elements within organizations to create a differentiated culture and drive great work and improved performance.

“Our mission is to facilitate growth and inspire new possibilities for leaders, their teams, and organizations to thrive. We constantly assist clients in creating an optimal culture where their people can flourish, adapt, and grow to perform at their best potential,” says Lorne Rubis, cofounder, CulturGenix.

Unlike many players in the industry, CulturGenix is strategy-agnostic.
It prioritizes an organization’s people and helps build a culture around them. It propagates the philosophy that when clients have a flourishing, human-centric culture with high-performing individuals, they attain great performance, talent attraction, and retention while accelerating their strategy.

CulturGenix has successfully translated this concept into designing its CulturX framework that helps equip and boost leaders’ confidence. It allows them to think big but start small and act immediately to create practical yet thoughtful progress with intentionality. The framework also creates a robust roadmap that aligns well with the organization’s vision for a thriving culture.

“Culture in itself is a reflection of an organization’s leadership. It develops over time based on the leader’s mindsets and behaviors and their impact. We team up to show leaders how to intentionally develop their culture uniquely, aligning to their strategy and big aspirations,” states Debbie Blakeman, co-founder, CulturGenix.

Our mission is to facilitate growth and inspire new possibilities for leaders, their teams, and organizations to thrive. We constantly assist clients in creating an optimal culture where their people can flourish, adapt, and grow to perform at their best potential


CulturGenix’s framework focuses on the ten core elements necessary for culture success within organizations; people-first, inspiring purpose and story, intentional values, great (not perfect) leadership, psychological safety and belonging, acute listening and speaking up, growth and disruptive mindset, peer-to-peer power, play and experimentation, and personal equity promise.

CulturGenix, with these elements as its cornerstones, enables every person in the organization to deliver a positive experience to the next person, which is fundamental to their sense of fulfillment and contribution. The company also helps teams realize that everything they do has to go beyond being transaction-based to be more purposedriven, modern, and meaningful.

The CulturX framework is widely adopted by many clients, including the head pastor of an Episcopalian church and the CEO of a large pharma company. This has been a core propellant for CulturGenix to script numerous successes over the years. Going forward, it will continue to advocate the importance of culture as the operating system that drives clients’ strategies and business models. CulturGenix firmly believes culture is the foundation for organizations to produce great value, minimize risk, and become more adaptive.