Creative Source Human Resource Consulting
Reinforcing Culture Change for Organizational Excellence

Creative Source Human Resource Consulting (C|S) is a professional consulting firm proficient in providing a range of human capital services that include change management, diversity execution, organizational development, talent management, and executive coaching. C|S leverages its in-depth know-how to identify problem areas within an organization and facilitates continuous improvement in workforce efficiency and organizational effectiveness.

In an interview with Manage HR, Edward N. Gadsden Jr., principal and owner of C|S, shares his insights on the significance of implementing change management strategies in an organization to augment culture change and drive employee engagement to achieve strategic business outcomes.

Challenges in the organizational change management space

Image and reputation concerns, including social and political issues in the community, are becoming fairly common alongside market evolution and technological advancements. A growing number of change management companies directly focus on changing the organizational structure. We make a difference by connecting inclusive behavior, people, HR programs, and processes to bring a change in organizational culture and employee engagement to drive successful strategic business outcomes. We emphasize culture change as the initial approach to addressing internal problems in the existing organizational structure and bureaucracies. Our successful implementation of this approach along with the utilization of established change management tools and models enhances their ability to integrate technology and effectively address market challenges.

C| S’ result-driven approach to organizational change management

Our multidisciplinary team of consultants develops and implements HR strategies demonstrating inclusive behavior to support the organization’s entire change management strategy. We focus on collecting employee data and understanding the people processes, culture, the effectiveness of the HR structure, and how the organization communicates internally and externally. We take an inside-out approach in implementing conventional and consistent change management tools to create engaging cultures and organizational structures.

Many companies adopt workplace flexibility as a change management model to attract and retain talent. But we create a change management model that aligns organizational structure and strategies to facilitate employee engagement as a primary way to support the change. We supported their efforts to reward, recognize and support employee high-performance as they executed the organizational change model.

Differentiating factors that set C|S ahead of the curve

Our people-first mindset sets us apart in the organizational change management space. We emphasize making our client’s smarter and proficient in culture change. Our consultants implement HR structure and strategies to support businesses as they create an engaging workforce that is driven by inclusive behavior and fair programs and policies.

Doubling down on our multidisciplinary HR, Organizational Change and DEI expert consultants, we successfully create and implement sustainable culture change and enhance employee engagement to reinforce company values.

Customer successes highlighting C| S’ expertise in the change management space

To develop better organizational structures for clients, we implement two types of change management models, namely transformational and incremental change models. The transformational model changes programs and processes within the organization, and the incremental model changes different aspects of an organization to support its strategic goals.

One of our client engagements was a large legacy company facing a national legal issue that negatively impacted its image and reputation internally and externally. We helped the client by implementing a quick transformational change model that enabled them to evaluate its overall organizational value and fairness of people, programs, and processes. The client established leadership accountability by rewarding the demonstration of inclusive behavior and increased employee engagement that ensures fairness of programs and processes in the organization. Within 18 months, we developed a strong CEO and executive team communication program that transformed our client’s internal and external image and reputation. This significantly increased employee engagement by 3.5 percent and contributed to positively impacting/increasing strategic business outcomes.

In another instance, we helped a non-profit international government agency change how the U.S. company is being perceived in international locations. We implemented an incremental change model to align the organizational values and vision, creating a more inclusive leadership and management structure. We also created a strategic model that exhibited employee engagement, recognition, and reward. Our efforts also resulted in the organization operating in a cultural globally intergrating international organization based in the United States. Over a two-year period, we instilled a strong understanding of international cultural norms and aligned them with the client’s vision.