CorporateCARE Solutions
Innovative, Tech-Powered Model Redefines How Employers Support Working Families

Winner of the 2025 Employer Backup Care Benefit of the Year award, CorporateCARE Solutions is transforming how companies support employees with caregiving responsibilities — and turning a once-overlooked benefit into a measurable business advantage.

CorporateCARE Solutions is setting new standards for supporting today’s workforce. Its modern, tech-powered, scalable Backup Care model transforms family care benefits into a competitive advantage by combining the industry’s best technology with full transparency. Employees can stay focused at work knowing their loved ones are well cared for.

From child and adult care to tutoring, pet care, and unparalleled concierge services, CorporateCARE ensures everyday family responsibilities are handled. The result: reduced absenteeism, higher productivity, and a valuable edge in recruiting and retaining top talent.

CorporateCARE’s flexible, pay-as-you-go daily or hourly model maximizes the value of resources allocated to Backup Care benefits. Employers of all sizes can deliver meaningful support without overextending budgets or adding administrative burden.

Powered by an intuitive care-tech platform, the service delivers unmatched convenience and connectivity. Its fully integrated national network of rigorously vetted providers is held to the highest standards, ensuring quality, consistency, and trust for employees.

“Our platform enables the full ‘Uberization’ of Backup Care, connecting all stakeholders in a frictionless way,” says Sharon Lurtsema, CEO and founder.

Employees can book care and receive real-time updates, while employers and care providers can view, edit and approve requests from any device. The platform connects employers, employees, care providers, caregivers and CCS in one cohesive platform that automates literally everything from booking to billing!

“This technology has driven exceptional growth — nearly doubling our business in the first half of 2025,” she adds.

Lurtsema’s unique leadership perspective elevates the experience for both employers and employees. A former nanny, child, and adult care agency owner, working parent, and now tech innovator, she has worked in every role within the care ecosystem. This lived expertise directly shaped CorporateCARE’s model, built for flexibility, usability, and transparency.

Care Benefits That Drive ROI for Organizations

Forward-thinking employers recognize that access to Backup Care is more than a perk—it’s a strategic advantage. One healthcare organization credits CorporateCARE’s program with helping them recruit 20 nurses during a critical hiring period. Candidates chose them specifically over competitors who did not offer Backup Care.

The impact is echoed by the director of human resources at Children’s Clinics: “We have partnered with CorporateCARE Solutions for years, and it’s been such a nice way to round out our benefit offerings to become an employer of choice! The entire team is very customer-centric and always finds a way to get to a ‘yes’ when we have an ask. And the best part of all, we frequently receive positive feedback from our employees about CorporateCARE and their services.”

Historically, only large enterprises could afford Backup Care, typically delivered through rigid, prepaid models based on usage estimates, minimal to no reporting and outdated technology. CorporateCARE Solutions changes that with a pay-as-you-go, zero-waste billing system, invoicing employers only for the hours or days actually used. This eliminates overspending and makes Backup Care accessible to organizations of any size.

The platform keeps employers informed from the moment a care request is submitted, sending instant notifications and providing full transparency. “Care providers constantly ask Lurtsema why other legacy Backup Care players don’t have a platform like this,” says Matt O’Connor, a former Care.com executive and now an advisor and board member at CorporateCARE Solutions.

Clients praise the company’s professionalism and ease of access, as one senior benefits analyst shared: “We have an excellent vendor relationship with CorporateCARE Solutions. The team is a pleasure to work with. Our employees highly value the services when they have urgent care needs for their children or adult family members.”

Strengthening Workforce Stability with Flexible Services

CorporateCARE Solutions offers Backup Care through its national provider network and its trademarked MyChoice^® Care program. The in-network model connects employees to top-rated providers for child and adult care, allowing them to select the right match for their family’s needs.

For specialized situations, MyChoice^® allows employees to choose their trusted caregiver, agency, or daycare outside the network and receive reimbursement. This flexibility can be life-changing — for example, a single mother was able to keep her job because MyChoice^® covered a specially trained caregiver qualified to support her child’s significant special needs.

Holistic Support for Everyday Commitments

CorporateCARE extends its holistic approach with MyLife™ Concierge, delivered in collaboration with Aspire Lifestyles, a global leader in concierge services. This high-touch program helps employees offload time-consuming personal tasks — from finding a new vet or researching eldercare facilities to arranging relocation services or booking last-minute travel.

The goal is simple: give employees the work hours they would have spent managing personal responsibilities back to the employer, boosting focus and productivity.

A Platform Built for the Future of Care

To meet evolving user expectations, CorporateCARE recently completed a platform refresh, adding features that enhance ease of use and broaden access to diverse care options. From small startups to global enterprises, its model delivers measurable productivity gains while ensuring peace of mind for employees and their families.

In doing so, CorporateCARE Solutions is transforming how employers support working individuals — providing smarter, more flexible, and more impactful ways to balance work and family life.