Charlene Clarke, Managing DirectorTo bridge this gap, companies can turn to Catalyst Central.
A specialist at unlocking an organization’s full potential, it formulates a forward-thinking HR strategy to create workplaces that foster commitment, advocate change, and offer a foundation for growth and long-term success.
Catalyst Central aims to build an empowered community where employees are more engaged and feel they’re adding value and contributing to a higher purpose. To drive this empowerment, the company assists organizations in identifying the key levers of the HR framework that can enhance organizational effectiveness and foster sustainable growth.
“We believe everything’s possible with the right people focus,” says Charlene Clarke, Managing Director at Catalyst Central. Its values are underpinned by this belief, from a commitment to ensure that every employee feels like they belong, to the desire to help employees find their own path, fulfill their potential, and feel like they are part of something bigger than themselves.
Helping Clients Conquer their HR Hurdles
At the core of Catalyst Central’s strategic approach is an understanding of the common business challenges that play out in all industries—motivating the workforce. Supporting the development of a clear vision, purpose and ultimately business mission, the company ensures business success through employee engagement, accountability, autonomous decision making, and respectful two-way communication.
To implement these solutions, Catalyst Central works with employees throughout an organization at an individual, team, and leadership level. The initial focus is on establishing effective communication lines and assisting the organization in reinforcing its vision and values to provide them with a clear sense of direction. These adjustments lead employees to understand the organization’s objectives and their role in its success, helping them find their place within the company’s micro-ecosystem.
Catalyst Central fosters an inclusive environment and cultivates an empowered community where employees feel a sense of belonging and value, driven by a pursuit of excellence. Its offerings are two-fold—strategic and operational.
On the strategic level, Catalyst Central supports organizations in strategic planning, highlighting the potential benefits of addressing specific facets of the core HR pillars, rather than all of them at the same time, to achieve the most favorable solution. By examining different proponents of the HR model, it identifies areas that need optimization to generate higher returns and sustainable growth.
To ensure sustainability, a driving factor in its methodology, Catalyst Central helps businesses build foundational blocks that support employees to work autonomously, take accountability, and independently make good business decisions.
Complementing the business and strategic services is its operational “HR Hub”. This unique feature provides support to businesses throughout the employee lifecycle, providing an entire virtual HR team, who can assist with transactional services through to performance management and industrial relations guidance.
Catalyst Central provides comprehensive HR services to organizations with 200 employees or less, assisting them to scale and unlock growth opportunities. Utilizing qualitative and quantitative data, it identifies the challenges within teams that hinder their ability to deliver core services or bring projects to life faster. Through collaboration, it guides employees in developing new skills, improving communication, and finding effective solutions, resulting in a team that operates cohesively at its full potential.
Following this, Catalyst Central provides project consulting and organizational development services which becomes instrumental for clients with more than 500 staff, ensuring foundational frameworks are embedded and organizational practices are sustainable. Supplementing practical changes with leadership coaching and team building ensures desired cultural norms adapt and flex with the reshaping of a business through every stage of the business lifecycle.
Developing technology solutions enables us to touch the hearts of our entire community. Our goal is to take businesses and their employees on a journey of understanding, empowering everyone to collaborate and grow together
This establishes a baseline, implements strategies, and measures progress using assessments. Through an educational approach, it enables leaders to understand employee mindsets and become their advocates, rather than barriers to change.
The newest addition to Catalyst Central’s technology offering is be.connected. An innovative employment platform promoting job opportunities and fostering connections between job seekers and employers. It is an affordable solution that enables all businesses to advertise their roles and supports candidates to design and build meaningful resumes, reconnecting our community across the business landscape in an unprecedented way.
Also stay tuned for metaEv3. This business management platform will bring all the tools an organization needs to operate efficiently and productively under one roof. This end-to-end automated system will provide an affordable solution for sustainable growth, simplifying the employee lifecycle, and addressing the key strategic pillars that empower a business to grow.
“Developing technology solutions enables us to touch the hearts of our entire community. Our goal is to take businesses and their employees on a journey of understanding, empowering everyone to collaborate and grow together,” says Clarke.
Blazing a Trail of Successful Partnerships
This expertise in efficiently addressing HR challenges has been an invaluable asset for many clients. One company post-merger, engaged Catalyst Central to support the transition of bringing two workforces together to build one team. It assisted with the implementation of new HR frameworks, policies, procedures, and technological systems that empowered the client’s staff to work collaboratively and deliver high performance, contributing to the successful attainment of the B-Corp accreditation.
The solutions also helped the client foster accountability and empowerment within the team, allowing them to scale quickly and effectively. Through the course of the partnership, it has tripled its employee count and expects to expand further in the coming months.
Another successful partnership involved supporting a client through major legislative changes relating to the Long Service Leave Act in Western Australia. Catalyst Central analyzed the operational and financial impact of these changes, consulting with affected team members to support a collaborative implementation process. Further, new employment contracts, policies, and procedures were implemented to embed the legislative changes, mitigate future risks associated with legislative change, and most importantly, ensure both team members and the client were not adversely affected.
Catalyst Central has also addressed changes in the Work Health and Safety Act for another client, emphasizing shared responsibility for health and safety at all levels of the organization. Educating businesses on the broader scope of health and safety, including psychosocial risks and the importance of mental and emotional well-being, the company implemented frameworks across a range of topics including the prevention of discrimination, harassment, sexual harassment, and bullying. Catalyst Central also continues to facilitate workshops that raise awareness of harassment and bullying, fostering environments of respect, inclusion, and belonging within the work environment and broader community.
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We believe everything’s possible with the right people focus
These HR strategies are not just for clients, as Catalyst Central believes in leading by example. Its philosophy is rooted in the understanding that client success translates into the success of the company. It creates an environment conducive to innovation and problem-solving by fostering a culture of integrity, respect, and trust. It endeavors to be at the forefront of the industry in the coming years, ensuring it can empower clients and give back to the broader community.
With an unmatched zeal for developing an inclusive workplace paired with a specialty for innovative strategic solutions that empower the workforce, Catalyst Central is positioned as an essential partner for companies looking to attain sustainable growth.

