Douglas J. Brooks, President and Chief Storyteller: Erin Brooks, President and Chief EncouragerThis simple question evokes thoughts of wellness and the power of relationships.
The roots of corporate wellness programs must originate from here. A growing number of organizations, with the best of intentions, implement wellness programs to improve workforce wellbeing, morale, and engagement. Yet, what is lacking in these initiatives is relational capital among the management and employees in onsite and remote work paradigms that would make them feel connected.
This is where Brooks Corporate Wellness moves the needle, developing relational capital in the workplace and beyond.
“We approach wellness differently, specific to building the power of workforce relationships,” says Douglas J. Brooks, President and Chief Storyteller, Brooks Corporate Wellness.
Brooks offers in-person, onsite, and virtual holistic and science-backed wellness, multimedia, and communication solutions that enable employers to improve the health and wellbeing of their employees. The company follows a multi-disciplinary approach to wellness through hands-on wellness activities, storytelling media, and a mobile app.
Championing Wellness Together
Brooks’ first and foremost outlook on wellness is its boots-on-the-ground approach to building communication and employee relationships by meeting people where they are. Brooks conducts fun and entertaining in-person, oddball activities such as team builders, traditional lunch and learns, wellness challenges and fun events, corporate communication meetings, field days, and continuous improvement meetings that are bound to start healthy conversations and foster engagement. This personal expression of care acts as a vehicle for Brooks to facilitate meaningful connections among employees.
Exemplifying the power of personal invitation, Brooks initially sent a signup sheet to one of its clients and created a marketing video for promoting wellness. However, none of the employees signed up, because there was little to no motivation to sign-up due to there being no personal connection. Brooks’ team then went in-person, conducted one-on-one meetings, and met with half of the employees who identified various wellness goals they needed help with. Brooks addressed the lack of power in a signup sheet through a face-to-face invitation thereby building the authentic connection that is needed to create much needed trust as health is very personal.
Upon implementing Brooks’ wellness initiatives, the client’s management team reported that they could feel the difference in their employees’ morale, unity, and engagement. Fostering clarity of kindness, Brooks was able to maintain a kind and healthy workforce communication to promote employee engagement and participation in times of COVID-19. In the same vein, Brooks provides the same level of care to every employee, from the shop floor to top-level executives and management. This bottom-up approach makes a remarkable difference in Brooks’ wellness and growth strategy.
Humanized Technology for a Healthier Tomorrow
Next in the row is Brooks’ remote, yet surprisingly personable approach to wellness. Brooks’ wellness and communication experts developed a location-specific mobile app to create a circle of care for every employee and systematize their connections beyond the workplace. Brooks customizes its app for each location and even white-labels it for clients.
We Approach Wellness Differently, Specific To Building The Power Of Workforce Relationships
The Brooks app unites and delivers eight key dimensions of an individual’s wellness—physical, emotional, social, spiritual, intellectual, financial, occupational, and environmental. Building on these eight pillars, Brooks improves their buy-in and promotes employee retention, higher productivity, satisfaction, and reduced absenteeism.
Brooks’ app, like a cupcake wrapper, envelops the ingredients of employee wellness that have the greatest impact like proactive personal invitations, customizable nutrition guidance and tracking, exercise programs, including cardio and strength classes, and on-demand workouts. It also has a community feed that enables employees to develop a sense of connection and belonging and enables them to interact and encourage each other. Employees can link the app to their fitness watches to keep track of their workouts and health. Through the app, employees can routinely receive nutrition advice, track and share their workout and meal plans, measure results and achieve fitness goals.
The icing on the cake is the app’s continuity of connection. Brooks’ motivators and leaders coach and assist employees in all kinds of environment; in office cubicles, factories, parking lots, or offsite through the app. The wellness programs in the app are barrier-free, creating more opportunities for employees at all levels to engage and participate in events, even from hundreds of miles away. Available at a small fraction of the cost, the Brooks app is witnessing a much higher utilization rate, as employees are personally invited to use it.
What adds to the beauty of the Brooks app is its storytelling approach to wellness. The Brooks team creates personalized media content for companies based on their specific goals and job functions in the industry. This personalization helps employees create and tell stories encapsulating the best of their journeys through video posts and feeds, spotlighting health and wellness, motivating fellow employees to create stories of their own.
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Wellness Is A Great Avenue For Building Human Relationships, And Telling The Story Amplifies It
As a cheerleader, the Brooks app encourages employees to be inspired by their peers’ life-changing stories. In addition to providing data and weight loss statistics and educating employees with information, the app encourages employees with wellness transformation. Brooks’ storytelling approach fosters health change in employees that positively impacts relationships, bringing hope to their family members at the dinner table. Families can feel the difference that wellness makes in employees’ lives, rather than experiencing their work stress.
“Wellness is a great avenue for building human relationships, and telling the story amplifies it,” states Erin Brooks, President and Chief Encourager, Brooks Corporate Wellness.
A Multi-Faceted Wellness Wheel
The versatility of Brooks’ app is complemented by a range of remote deployment safety and injury prevention solutions, featuring branded workout modules and warmup videos. Brooks reinvents injury prevention with bespoke, population-specific digital video displays that enable companies to group employees at job sites to perform a pre-shift warm up that employees can relate to, unlike conventional non-engaging workout media. Specific exercises and workout modules can be designated for existing employees, and for new, as part of the onboarding process. These are flexible and can be used in multiple venues. The no-touch injury prevention videos can be controlled remotely and played based on work schedules, becoming a plug-and-play process for companies.
“What gives us a leading edge in the corporate wellness market is we are bringing simplicity back into wellness where complex, inefficient system has taken over. We believe the power of the relationship drives transformation,” adds Erin Bremer, Programming Director and Chief Motivator, Brooks Corporate Wellness.
Honing in on its abilities and passion, Brooks will continue to drive transformational journeys on the road to Wellness 2.0
