Jamie Freundlich, Co-Chief Executive Officer In an interview with the editorial team of Manage HR, Jamie Freundlich and Doug Jackson, Co-Chief Executive Officers at BOLD, discuss how their company creates a positive impact on the lives and careers of job aspirants and improves the bottom line for employers.
Creating a New Paradigm in the Career Industry
Freundlich: BOLD is a technology company that empowers job seekers. We are a global organization serving millions of people with our award-winning, AI-powered resume and cover letter builders and job search tools in ten languages. Our vision is to transform work lives by enabling people to achieve their careerrelated ambitions. We give the global workforce an opportunity to go further, reach higher, and do better in their careers.
Turning Customer Challenges into Opportunities
Freundlich: The labor market is massive, with numerous job openings, and yet there is a swarm of unemployed candidates and unhappily employed individuals across the world of work. Although there have been huge technology investments in the labor market, it has mainly benefited employers. As a result, job seekers have been left behind, without access to quality software that can provide them with a simple, endto- end job-search and career management experience.
Job seekers are also re-evaluating their career priorities and finding new ways to navigate the pandemic-induced volatility in the job market to ensure stable, longterm employment.
The applicant black hole phenomenon is yet another significant challenge for job seekers, where candidates apply for a job online and never hear back from the employer. In other cases, candidates apply for a position for which they are not qualified.
We work with a job seeker-first mindset to help job aspirants solve these problems, offering a range of solutions that help them pursue their dream careers. And ,we do this in a way that shortens the time for an employer to determine if that individual is a match for their organization.
Delivering Innovative Tools and Services to Enhance the Job-Seeking Experience
Freundlich: We help job seekers stand out using the right tools to help them create personalized, attractive resumes, cover letters, and portfolio websites. As traditional resumes often lack vital information, HR teams depend on preemployment screening to properly analyze a candidate’s skills.
With Bold, applicants can impress recruiters by delivering information that goes beyond the traditional resume. As such, recruiters can verify a candidate’s capability and suitability for the role faster and quickly decide if the applicant is the best fit for the role. Providing this level of clarity reduces the overall time required for recruiting, creating a win-win situation for both applicants and organizations.
Jackson: Job seekers can utilize the resume upload feature of our software to upload their existing resume, written in any language and format, and update it or create a better one. We can read the resume electronically and use that information to jumpstart the resume creation process. Once the resume is in our system, job seekers can gain full advantage of an array of features and options.
For instance, they can change the resume template and design with a click. By leveraging our extensive expertise in AI, knowledge graphs, and other technologies, we help job seekers find the right words to develop their resumes and express themselves and their aspirations.
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We work with a job seeker-first mindset to provide services that inspire confidence for job seekers in the face of career change. And, many of these Bold solutions work to the benefit of recruiters and employers as well…if you see a button or a link on a resume..click it!
In addition to writing a generic resume that can be used for multiple companies, we offer the capability to customize a resume for a particular job. Such customization would help attract the attention of that specific recruiter or the hiring manager.
Propelling Customers toward Success with State-of-the-Art Resume Building Offerings
Freundlich: Our innovative solutions have propelled numerous job seekers toward success and we are missiondriven. To cite an instance, we launched our resume builder in Ukrainian within a two-week timeframe of the war to help numerous displaced Ukrainians find a job. Using the tool, millions of Ukrainians who left their homeland could more easily find work and continue to support their families. We offered this service to Ukrainians absolutely free of cost as we felt it was the right thing to do to help them navigate such a chaotic situation.
The “BOLD” Difference
Jackson: Our deep-rooted industry expertise differentiates us in the industry, enabling us to serve tens of millions of job seekers worldwide. We help users create resumes that give them the best chance of landing a job quickly. We have extensive data at our disposal, and we constantly focus on improving our product using our experience.
Freundlich: Without BOLD’s software-driven resume-building process, candidates are left with just two ways to make their resume. They can either create it using Microsoft Word or other word processors or spend hundreds of dollars and hire a professional resume writer. As most people in the U.S. cannot afford professional resume writers’ services, there is a massive, underserved audience failing to unlock their dream job opportunities.
There are many job seekers who do not possess high-level computer knowledge or experience in operating a word processor and require an easier alternative to create resumes and apply for a job. As a job seeker’s ally, we’ve designed solutions keeping non-tech savvy users in mind.
This is the essence of BOLD—we transform work lives.
