Matt Wilson, CEO and FounderBATL Axe Throwing provides businesses with a great platform to empower their teams and build trust and camaraderie among each member through axe-throwing.
The company understands that work relationships can become strained, with departmental divides or social separations. BATL aims to bring transformation by breaking down these barriers and creating a space for effective teamwork and shared experiences.
BATL stands for the Backyard Axe Throwing League, which started as a sport in the backyard of Wilson. He was passionate about the sport and built an axe-throwing target on his lawn. Wilson’s friends accompanied him, and it became a heart-stopper activity. Eventually, more people visited the spot where strangers got a platform to make friends by getting to know each other better. Today, BATL has become the world’s first urban axe-throwing platform, with 18 locations and a vibrant community of axe throwers.
“Axe throwing is perceived as an activity better suited for men, which is not true; we have nearly a 50-50 split between men and women balance among our clients,” says Matt Wilson, founder and CEO, BATL. “What our customers truly appreciate is the chance to socialize, come together, and share a memorable and enjoyable time. We give them a platform to bond as a team, distinct from the typical office environment, establishing a common ground where everyone can comfortably mingle.”
BATL’s team is adept at creating captivating moments for the participants by providing the proper support and guidance on axe-throwing techniques. It directs everyone to the focal points, guiding them on where to focus their attention. The result is that every participant gains a consistent experience.
BATL has the bandwidth to host different events like team building, a bachelor party, a bachelorette party, or any other occasion. Moreover, it is a sought-after destination for date nights.
It also runs leagues, similar to traditional sports leagues or pool leagues. This provides a fantastic opportunity to meet new people, make friends, and engage in exciting and competitive activities. The league system offers an excellent stag program that allows a participant to monitor progress week by week, keeping tabs on the wins and losses throughout the league session.
What our customers truly appreciate is the chance to socialize, come together, and share a memorable and enjoyable time. We give them a platform to bond as a team, distinct from the typical office environment, establishing a common ground where everyone can comfortably mingle
From casual fun and entertainment to low-level recreational throwing, competitive leagues, date nights, team building, and even a path to becoming a global star, BATL caters to a wide spectrum of interests and aspirations.
