Siobhan O‘Leary, FounderAubergine Partners, a people strategy firm, stands as a beacon of support for business leaders seeking to establish a robust EVP. Our approach combines strategic people initiatives, alignment with core values, and a coach-centric leadership philosophy.
“We assist organizations in operationalizing strong Employee Value Proposition (EVP) to drive business growth,” says Siobhan O ‘Leary, founder, Aubergine Partners.
Backed by 25+ years of experience leading organizational development strategies and executive coaching, Siobhan has cultivated a legacy centered on the development of global human capital strategies that support companies of all sizes, forming the bedrock of Aubergine’s service offerings.
Aubergine Partners has designed contemporary human resource & business strategies, integrates executive coaching approach and leadership development programs. Collectively, this builds leaders and teams capable of maintaining a solid Employee Value Proposition (EVP )to retain top talent.
A Distinctive View of Cultural Development
While most organizations recognize the importance of inculcating core values to motivate their workforce and increase productivity, many struggle to seamlessly integrate these values into their business processes and decision-making frameworks.
The Aubergine team, firmly believes that organizations operating with a coach-centric mindset, fortified by strong values, are better equipped to mitigate risks and achieve lasting success. To underscore this belief, Siobhan has co-authored, with Just Think Hospitality, the groundbreaking ‘Leader as a Coach’ program, a contemporary model designed to onboard talent, enhance leadership skills, and guide teams through a rapidly changing landscape.
This program, tailored to meet our clients’ specific business objectives, focuses on how an organization’s executive members lead themselves, their teams, and ultimately their businesses. Offered in both live and virtual formats, it empowers leaders to embrace value-based leadership strategies and nurture transparent communication within their teams, leading to heightened employee engagement and reduced turnover.
In addition to the innovative leadership development program, Aubergine Partners, with Apex Catalyst Group, co-created and launched the O2 Initiative, a program that focuses on Outputs+Outcomes, much like giving oxygen to an organization. The program is designed to infuse clarity and a forward-thinking mindset, allowing leadership teams to stay ahead of change. This initiative serves as a bridge between an organization’s strategic and leadership operating systems, aptly labeled as ‘outputs’ and ‘outcomes.
Under the ‘outputs’ framework, organizations prioritize financial targets, strategic simplification, alignment with business tactics. The ‘outcomes’ segment drives productive strategy discussions with sound leadership behavior and a communication structure or “common language”. Aubergine Partners’ ‘outcomes’ approach focuses on instilling long-term behavioral changes to sustain the measurable ‘outputs.’
Once the leadership behaviors are aligned with the company’s strategic objectives, the Aubergine team facilitates regular implementation sessions. The program provides insights on team calibration, sets a 12 week year roadmap, and finalizes annual planning. By integrating both ‘outputs’ and ‘outcomes’ into organizational conversations, businesses can enhance retention rates, maximize impact, and achieve remarkable results.
A Success Story
A compelling real-time example of impact is with a company, previously affiliated with a major brand, decided to operate independently, facing the daunting challenge of rebuilding its entire infrastructure, including devising new marketing strategy and support, and financial plans and platforms. With the implementation of Aubergine’s 02 initiative and ‘Leader as a Coach’ program, they aimed to break even in the first year but exceeded expectations, witnessing a remarkable 30 percent increase in profitability. Moreover, the team received accolades as the ‘Best Place to Work’ and were recognized for their exceptional business operator within their county.
The Indelible Team
Behind Aubergine’s success, lies an exceptional team of certified executive coaches. Hailing from diverse backgrounds, including organizational development, project management, human resources, diversity, equity, and inclusion (DEI) practices, and corporate learning and development. The team’s ability to quickly synthesize different inputs enables seamless integration with senior leaders and business owners.
“We streamline the planning process for our clients, allowing them to focus on results rather than spending excessive time preparing for strategy development meetings,” affirms Siobhan.
The team’s expertise was reflected in a recent success in an organization of 12,000 employees that had recently undergone a merger. Leadership aimed to have a training module designed to operationalize the Employee Value Proposition (EVP) and build a bridge between leadership development and support a cohesive multi-unit culture.
A Customized Approach for Lasting Impact
For growth organizations needing Interim HR Support, Aubergine Partners thrives on its ability to customize solutions for clients supporting periods of growth or transition. Siobhan collaborates with leaders as a fractional chief people officer, offering strategic HR guidance, talent management oversight, facilitating change management initiatives, and establishing a people strategy and structure to help clients achieve their goals.
Prioritizing Mental Fitness- a Gamified Approach
Recognizing the pivotal role that mental fitness plays in enabling effective leadership, Siobhan actively participates in the ‘Positive Intelligence’ program, alongside several other coaches. This program is designed to facilitate continuous personal growth and enhance mental fitness through a six-week app-guided journey, gamified to engage participants. Through Aubergine’s involvement, we extend the benefits of coach-centric leadership-building workshops to a broader audience, fostering mental fitness among high-potential and high-impact team members. By removing barriers to success, individuals are empowered to engage in real-time self-development and application, seamlessly integrating concepts from our ‘Leader as a Coach’ program.
Perpetuating Sound Leadership and Continuing Our Legacy
Having celebrated a decade of success, Aubergine has exciting plans for the future. The firm is launching a ‘Values-Aligned Leader’ award, allowing companies to nominate influential managers at any level in the organization, who drive their culture and values to achieve business goals. The chosen recipient will be granted a scholarship for a continued leadership development program.
This is a targeted approach to maintain great leadership behaviors within an organization that can serve as a tool for succession planning, development for and maintaining exemplary leadership within organizations.
We assist organizations in operationalizing strong Employee Value Proposition (EVP) to drive business growth
Taking note of how companies are trying to drive their businesses through values now more than ever, Aubergine wants to further develop its client base for proprietary 02 initiative and ‘Leader as a Coach’ program.
Organizations aiming to build exceptional people strategies, positively impacting both EVP and the bottom line, can confidently rely on the exemplary services of Aubergine Partners.
“Ten years ago, when someone posed the question, “What do you want your legacy to be?”, little did we know this question would become the compass guiding our journey. At that time, we hadn’t approached our work with such profound introspection. However, today, as we celebrate a decade of service, it is clear that our desired legacy is woven into the fabric of our mission for career transformation, and the creation of positive and inclusive work environments. Along with our clients, we recognize upskilling and uplifting individuals through coaching, careers thrive, and organizations flourish.”
