MANAGEHRMAGAZINE.COM| | January - March 20209Do not be afraid to take a holistic approach to organizational change and shape the narrative and the channels where that narrative is writtento match the speed of the business. This also allowed them to mitigate the high cost of resources that many long and drawn out processes can have, at the expense of action. End user involvementTechnology and design is important to the success of an intranet, but if no one reads, both become null and void. Requesting feedback and ideas from the end user up front and responding to immediate, justifiable requests, was critical to initial acceptance and increased usage of the tool. Many of these requests were simple (example, better access to a company directory and ability to book a room on the go), but by making these a priority, intranet usage went up and the content we were elevating was seen by more of the company.Strong content strategy and executionAlthough the technology and design are important, the content of an intranet is what makes it shine. We adjusted our content strategy to include more information around product, culture, people and evergreen business content, allowing us to provide a more personalized and engaging employee experience.Integration with other communication and HR toolsAlone, the intranet can be a powerful tool. But connecting and supporting it with communication platforms such as Slack, Instagram, HR Systems, Twitter, among others makes it a superpower tool. The intranet acts as a one-stop-shop for all company programs, tools, and applications, becoming something employees do not want to live without.Development of an app for mobile useAlong the same lines as end-user involvement, it is important that communication tools are built to meet the end user where they are ­ on mobile platforms. Building an app to complement the intranet desktop version, with direct access to the top 10 things users commonly accessed, was a marked success. This also led to increased user acceptance and usage of both the app and the desktop version.After building software to address our company's unique needs, we witnessed a shift in company culture. Silos slowly came down, employees became more engaged, and better communication improved the atmosphere and productivity of the workplace. This has translated into tangible results across the business.Think critically about where your company stands and where you want it to go. Do not be afraid to take a holistic approach to organizational change and shape the narrative and the channels where that narrative is written. Your intranet, and all communication channels should be rooted in a foundation that emanates your company's core values. By building a customized framework with that in mind, you aren't just implementing a new technology, you are rebuilding your company's culture in support of organizational success. Brenna Child
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