FUSION Performance Group
The Artistry of Corporate Event Execution

Corporate event management is a grand canvas waiting for the stroke of a master artist’s brush. Done right, it’s a masterpiece, igniting excitement, boosting morale and attracting customers or investors like moths to a flame. Without the in-house capacity or expertise, especially when faced with a deadline, this becomes an arduous task about just ticking boxes instead of orchestrating a symphony of experiences that leave a lasting impression.

This is where FUSION Performance Group emerges as the ideal solution—a B2B corporate event planning entity celebrating its 10th anniversary this year. FUSION provides a simple solution for overwhelmed clients: dedicate just one hour per week and leave the rest in FUSION’s capable hands. Armed with comprehensive tools and resources, the agency manages end-to-end planning processes, accommodating projects ranging from $10,000 initiatives to $3 million productions.

“Our goal is to give clients creative ideas and to plan and execute an event that makes them a hero,” says Tanya Perry, vice president.

Drivers of Success

FUSION’s success is driven by a team whose expertise and dedication uphold the quality of meticulously crafted events. Defined by its ability to be cost and time-effective while fostering transparency and trust, FUSION serves a wide range of clients, having worked with juggernauts like Amazon, CDW, DELL, Intel, LG and many more. A diverse team of over 20 full-time employees, supported by a network of 40 external contractors, caters to this versatile client base. FUSION leverages the perspective of their diverse team. For example, when working with HR professionals, they turn to their own HR manager for perspective. Arianna Cecchini recently attained her Professional in Human Resources (PHR) certification, underscoring their commitment to nurturing their talent and fostering excellence within their organization.

“Investing in team members yields inspiring results,” said Cecchini, and FUSION recognizes the critical yet often overlooked role HR plays in managing the day to day operations, and the extra toll it takes on HR people who are also tasked with managing events. FUSION alleviates this burden by seamlessly managing events with minimal client effort, giving back invaluable time and peace of mind. With FUSION’s focus on professional development and dedication to excellence, they ensure that each event experience is not only exceptional but also aligned with each client’s organizational values and goals.

Having overseen hundreds of events annually, FUSION leverages significant purchasing power.

The experienced team at FUSION has aggregated numerous suppliers in the events planning space and has licensed multiple industry specific services that clients can benefit from resulting in significant savings without the long-term commitments and investments. Clients are in control of all costs and are informed in every step of the planning process. Every expense is meticulously outlined throughout the planning process, and itemized for clients to review and compare all the way through the reconciliation process.

FUSION begins with understanding the client’s ’why’ — their underlying motivations for engaging in a particular activity or initiative. FUSION emphasizes the importance of clarifying the purpose behind each engagement, whether it’s a simple dinner, a corporate incentive trip or a large-scale sales conference. The team ensures that every aspect of the event contributes to the overarching goals and objectives by aligning each element of the execution, including branding and messaging with the client’s goal. In an ideal engagement, the FUSION team collaborates with key executives including the CEO, CFO and CMO to refine strategies and launch evidence-based activities to boost sales and client engagement. The team is focused on true, bottom line ROI. Supported by a team of PhD researchers and world-reknown ROI experts, FUSION empowers clients to innovate and drive positive change.

Building A Tight-Knit Team

FUSION believes in changing lives, starting with its staff. Through comprehensive training initiatives, each team member is empowered to reach their full potential, fostering exceptional service and expertise. Recently, the FUSION team engaged in specialized training to attain the prestigious Cvent On-Site Services Certification, enhancing their ability to provide elevated on-site support at client events. FUSION prioritizes investing in the professional development of its employees to ensure clients can consistently depend on their seasoned expertise and guidance for their programs. The tight-knit team fosters seamless collaboration across departments, enriching the overall client experience. Clients feel part of the FUSION family, benefiting from the warm company culture.

FUSION provides a comprehensive suite of services encompassing consulting, branding, and ROI metrics. Its overarching objective is to propel clients’ businesses to higher levels by delivering a holistic range of solutions. While specializing in event planning, FUSION goes beyond by offering consulting to optimize and enhance meetings and events, crafting memorable branding and marketing strategies to generate excitement, and conducting thorough ROI analyses to ascertain the genuine value derived from meetings and events.