&samhoud
Transforming Organizations through Behavioral Change

Businesses must behold human behavior and organizational performance as two interlinked facets of success in today’s highly competitive, fast-paced world. However, most leaders fail or are found reluctant to acknowledge the crucial role of human behavior in driving revenue, fostering innovation, and fueling business growth. To ensure sustainable success, they must embrace an unconventional model that focuses on understanding the factors influencing behaviors at various organizational levels rather than just eyeing on systems and processes to address strategic problems.

That’s where &samhoud can help.

A renowned expert in organizational change, &samhoud specializes in helping businesses solve strategic challenges with its in-depth knowledge of business and behavior. Drawing on its three decades of industry experience, the firm masters the art of assisting organizations in achieving business goals, developing vision and strategy, implementing change, and changing behavior.

Its purpose, ‘Together we build a brighter future. We achieve breakthroughs by connecting and inspiring people,’ highlights a client-centric principle that drives its business model. &samhoud works with each customer to develop the right strategies that influence and change behaviors, establishing meaningful connections between all stakeholders.

“With our comprehensive, proven approach, we help clients create an environment conducive to growth, where positive changes in behavior drive successful outcomes and lasting relationships,” says Nur Hamurcu, co-founder, &samhoud Asia.

&samhoud offers transformation journeys and interventions to foster inspiration and connections, helping clients walk the talk toward the intended transformation. Each of its programs involves several key design principles, including: mobilizing energy towards change, creating ownership of the transformation, setting a common direction for all and ultimately making the change come alive. The team begins by creating a sense of urgency and excitement among employees where it highlights the opportunities and inspires them to contribute to the transformation drive. This is followed by inspiring activities or interventions to instill an intrinsic sense of ownership across different levels. The team works with leaders from all levels to ensure their commitment to the transformation journey and encourages them to serve as role models and change advocates. This process allows employees to take ownership of the change. Finally, in designing the desired transformation journey, &samhoud always adopts a co-creative process, integrating the input from people all across the organization in order to make the change process effective, sustainable and unique to the complexities of the organization.

“We often go beyond traditional analytical and rational approaches and incorporate creativity and gamified interventions to make clients’ transformation journey effective and joyful,” says Wouter Van der Weijden, co-founder, &samhoud Asia.

&samhoud’s comprehensive service suite, in-depth industry expertise, and relentless passion for excellence have allowed it to serve numerous clients across various industries. A key highlight involves a well-known automotive firm that approached &samhoud to merge their operations in Thailand, Vietnam, Singapore, Indonesia, and Malaysia as part of their cost-saving efforts. The team at &samhoud came in, worked with their top-tier to shop-level employees from different countries to understand their expectations, and built a narrative based on the shared purpose, vision and core values. This helped the clients change the mindset of employees and created more excitement in the organization for driving the desired change.

&samhoud also worked with one of the largest international school groups operating in various regions of Asia, Europe, Latin America, and the Middle East. Though all the schools were working independently and doing remarkably well with more than 80,000 students and 15,000 employees, they did not have a clear strategy or shared vision. &samhoud worked with the client, identified their gaps and common goals, and prepared a five-year roadmap for reinventing themselves as a unified entity in all markets. The well-integrated service of &samhoud helped them make the transformation journey joyful and sustainable while accomplishing the desired change in the set time.

&samhoud accredits such successes to its team of experts who works diligently to meet the needs of its clients. The team consistently receives high net promoter scores (NPS) from clients for their quality of work, breakthroughs, and support.

“We aspire to both inspire and instigate people to take action towards helping clients attain continual growth and eventual breakthroughs,” says Hamurcu.