| | September 2021MANAGEHRMAGAZINE.COM8In MyOpinionA recent survey amongst business executives on LinkedIn confirms that corporate culture is still the most powerful force stopping companies' transformation ­ but surprisingly `only' 47% chose this as the main force hindering the transformation. It is interesting to see that the remaining 53% relates to silo thinking, lack of management commitment and ­ egosSilos, commitment and egos all boils down to individuals; a business unit's isolation is determined by the actions of the unit manager, and commitment comes from individuals ­ indeed, it could seem an even bigger factor hindering corporate development could be personal interests(!)There are many reasons that personal interests stand in the way of transformational corporate projects. Business transformation is just that, transformative, which in most cases has personal consequences for the employees of the company. The transformation could mean a new job description, a changed position and in worst cases even in the loss of the jobWhen embarking on such a journey, the end results is rarely known and this creates an understandable uncertainty and concern amongst the employees, also with the managers and while the common employee has little change to actively influence the process and outcome, managers have ­ especially the more senior they areBy Frederik Bisbjerg,Executive Director,Digital and Innovation,Acting Executive Director,Customer Service and Sales Operations,Daman- National Health Insurance CompanyDOES YOUR EGO BLOCK CORPORATEDEVELOPMENT?Frederik Bisbjerg
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