| | NOVEMBER 2024MANAGEHRMAGAZINE.COM8THE HIDDEN SOFT POWER OF LEARNING AND DEVELOPMENTWhen we contemplate the value of Learning and Development (L&D) within organizations, we tend to think only about its direct impacts however multifaceted--from improved performance, increased job satisfaction, to higher retention rates. Generally, employees are an organization's greatest asset, and when we as organizations unlock the hidden potential of their employees, the organization as a whole benefits. There is no doubt that everybody can wholeheartedly agree with that. However, we often overlook Learning and Development's hidden power--the real powers. L&D is the organization's magic wand that will completely change the way organizations plan to grow, by changing how an individual thinks and acts, affecting certain aspects of their behavior and attitude through the development of their skills, knowledge, and values. As businesses strive to remain competitive in a constantly evolving market, the importance of Learning and Development is becoming increasingly clear. In this article, we will explore the 6 hidden reasons why L&D is the major savior for organizations to remain resilient in turbulent times, within today's fast paced and ever changing business environment, creating a genuine competitive edge and niche cultural identity and footprint. 1. Building Credibility"Trust is for the Trustworthy."Through L&D, we get to see a very significant soft power that is well needed in today's work environment, and that is its tremendous ability in building trust. When an organization invests in the development of its employees, it sends a clear signal that it values their contribution and is willing to invest in their future. By doing this, a sense of commitment and loyalty among employees is built. When employees are given the opportunity to learn and grow, they are more likely to feel engaged and motivated to do their work. This has a significant impact on performance, as employees are more likely to put in the effort required to achieve their goals.By Morcos Mikhail, Head of Learning & Development, CIB EgyptIn MyOpinionMorcos Mikhail
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