| | April 2021MANAGEHRMAGAZINE.COM6In this time and age, there is an acute need for employers to invest in employee financial health. This is even more true given the current economic crisis and pandemic. Employees reporting to work while feeling anxiety and stress due to their financial insecurity has implications for not only the employee's well-being but also affects the workplace. A number of studies confirm that employees lose hours of productivity each week thinking about or dealing with their personal finances. As a result, employers have begun taking the essential step of offering workplace financial wellness programs. Due to the fact that employees are demanding technology-driven solutions for personalization. Considering financial wellness solutions, employees demand a contemporary, simple interface that offers an extensive view of their financial situation and summarizes a guided, personalized path to reaching their financial goals and staying accountable. This demand is making features like account aggregation, personalized content delivery, and accountability trigger standard elements for a successful financial wellness program. Besides, data analytics is shaping financial wellness programs to provide the level of personalization employees have come to expect in the digital age. These data analytics can also distinguish between types and categories of employees, allowing programs to be personalized. Just as online stores use aggregated consumer preference and demographic data to make recommendations and suggestions, financial wellness solutions are beginning to employ data analytics and algorithms to determine whether an employee is well on the way or might need some extra support to stay on track. Data analytics can also be used to build each employee a profile, which can then be supported by customized self-service tools to help employees get answers to specific questions and better plan for possible life changes.In this edition of Manage HR, we bring to you some of the leading companies that have excelled through innovation in delivering promising financial wellness solution. We hope the inspiring success stories of these providers benefit our readers in pursuit of an ideal collaboration.Let us know your thoughts!EditorialA Holistic Approach to Financial WellnessManaging EditorAlex GonsalvesEditorial StaffAaron PierceAva Garcia Philo VazRussell ThomasVisualizersAsher BlakeCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffEmail:sales@managehrmagazine.comeditor@managehrmagazine.commarketing@managehrmagazine.com MANAGE HR MAGAZINEApril - 2021, Volume 03, Issue 01 Published by ValleyMedia, Inc. To subscribe to Manage HR MagazineVisit www.managehrmagazine.com Alex GonsalvesManaging Editoreditor@managehrmagazine.comAlex Gonsalves
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