Technology has also made it easier to operate remotely, eliminating the geographical barriers that have kept people's choices small. That means that brands are not only competing for talent with local businesses; they may compete on a national or even global scale.

Fremont, CA: What is needed to build a solid, safe brand that lasts? More products? More clients? More effective methods? No. The true potential of your brand is not your product invention or your supply chain; it is your people, your employees in particular. They're the ones who lend their time, resources, bodies and minds to your brand, and at the end of the day they'll help you create it or give it up. But in a market where competition is fierce, it's harder to recruit the right employees—and to keep them unified around a common goal. But there is one thing that can make things a lot easier: employer branding.

Let us look at the benefits of strong employer brand:

1) Employment is easier to findand to leave. Social media has provided job-seekers more access to work than ever before. Via sites such as LinkedIn, Monster, or Twitter, people have wider networks and can connect more effectively with potential employers.

Technology has also made it easier to operate remotely, eliminating the geographical barriers that have kept people's choices small. That means that brands are not only competing for talent with local businesses; they may compete on a national or even global scale.

2) Workers want more than just money. According to Glassdoor, more than 77 per cent of adults would consider the culture of a business before applying for a job, and 56 per cent claim that the culture of a company is more important than compensation when it comes to job satisfaction.

Today people want to associate themselves with the brands they believe in and do meaningful work that is worth their time and effort.Beyond the standard benefits, things like culture, community, intent, personal development and growth are all key factors. If your brand hasn't invested in these places, you'll find it much harder to get people to work for you.

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